Germany scores 49 Statues at LIA 2019 – 14 Gold and 15 Silver and 20 Bronze, they also attained 37 Finalists.
In total, 531 LIA statues and 196 Finalists were awarded from 39 countries with the United States leading with 242 awards, followed by Germany with 86 and the United Kingdom with 78.
Fabian Frese, Chief Creative Officer at Kolle Rebbe, Hamburg and LIA juror for The NEW and Social Influencers commented on judging LIA, “Thank you so much for inviting me to the jury! It almost felt like a family reunion meeting all these great guys again. We all see us from time to time, but these days judging in Las Vegas have been something like a best-of collection of my favourite jurors from my past 15 years. Thanks for that, I really enjoyed it. The quality of the work was really impressive. If you look at the winners there´s no doubt that LIA is one of the most prestigious awards worldwide. What I really liked was the fact that every entered piece was treated with respect. We took our time to discuss it and there was no politics at all.”
“Germany is always the top contender when it comes to the leader board. Year after year, they remain the most awarded country in Europe. Look at the work and you will understand why they have never been knocked off the top spot in Europe,” said Barbara Levy, President of LIA.
MRM// McCANN, Frankfurt was awarded a Bronze LIA and attained three Finalist which contributed to McCann Worldgroup being named Global Network of the Year
• Bronze - Digital - Innovative Use of Digital for Signs Smart Tool titled “Signs”
• Finalist - Digital - Public Service/Social Awareness for Signs Smart Tool titled “Signs”
• Finalist - Digital - UX - User Experience for Signs Smart Tool titled “Signs”
• Finalist - Health & Wellness - Innovation for Signs Smart Tool titled “Signs”
Serviceplan Germany, Munich was named Global Independent Agency Of The Year. They were awarded two Gold, three Silver and a Bronze LIA. They also attained five Finalist all of these awards.
• Gold - Design - Direct Marketing - Consumer Campaign for Berliner Verkehrsbetriebe (BVG) titled “Mind the Gap”
• Gold - Design - Editorial Design for METER Environment titled “Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.”
• Silver - Branded Entertainment - Experiential/Live Events for Sea-Watch titled “Lifeboat - The Experiment”
• Silver - Design - Art Direction for METER Environment titled “Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.”
• Silver - Design - Sustainable Design for METER Environment titled “Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.”
• Bronze - Design - Direct Marketing - Business-to-Business for METER Environment titled “Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.”
• Finalist - Design - Use of Illustration for Beck´s Pils titled “Heroes of the Night”
• Finalist - Health & Wellness - Social Responsibility/Awareness for METER Environment titled “Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.”
• Finalist - Production & Post-Production - Production Design for PENNY titled “Christmas doesn't need much. Only love.”
• Finalist - Design - Use of Illustration for Scars of Democracy AR-APP titled “Scars of Democracy”
• Finalist - Branded Entertainment - Documentary Short Film for Sea-Watch titled “Lifeboat - The Experiment”
The Global Design Company Of The Year was awarded to Moby Digg, Munich they were credited for winning work entered by Serviceplan Germany. Moby Digg was also named Regional Design Company Of The Year For Europe.
BBDO Group Germany, Berlin was awarded a Bronze LIA, the points attained by this win contributed to BBDO being named Regional Network of the Year for Europe.
• Bronze - TV/Cinema/Online Film - Automotive for smart EQ fortwo titled “Perfect Fit”
BBDO Group Germany, Düsseldorf was awarded a Silver LIA and attained a Finalists for ‘A Lollipop Designed to Save Lives Campaign’. The points attained by this win contributed to BBDO being named Regional Network of the Year for Europe.
• Silver - Health & Wellness - Multi-platform Campaign for Life Lolli titled “A Lollipop Designed to Save Lives Campaign”
• Finalist - Health & Wellness - Social Responsibility/Awareness for Life Lolli titled “A Lollipop Designed to Save Lives”
MOKOH, Berlin was named Regional Radio & Audio Company Of The Year For Europe.
Matthias Harbeck, CCO Germany / Partner of Serviceplan, Munich and LIA Design and Package Design Juror commented, “I‘ve judged many national and international juries and I have to say, this was one of the best. Very good work. A diverse, highly qualified jury team, not too big, from all over the world, with real interest to identify the best cases and lot of passion, competence and humour. It was simply inspiring and fun. Since outstanding packaging design gets more and more important in a world of an over-fluent product landscape, I’d like to encourage all designers out there: Do more great packaging design - and above all: Send it to awards like the LIA!”
Additional Winners and Finalists from Germany include (in alphabetical order):
ANORAK Film, Berlin
• Gold - Branded Entertainment - Scripted Short Film for Mercedes-Benz titled “Bertha Benz”
• Gold - Production & Post-Production - Cinematography for Mercedes-Benz titled “Bertha Benz”
• Gold - Production & Post-Production - Direction for Mercedes-Benz titled “Bertha Benz”
• Gold - Production & Post-Production - Editing for Mercedes-Benz titled “Bertha Benz”
• Gold - Production & Post-Production - Performance/Casting for Mercedes-Benz titled “Bertha Benz”
• Silver - TV/Cinema/Online Film - Branded Content for Mercedes-Benz titled “Bertha Benz”
ATELIER BRÜCKNER, Stuttgart
• Silver - Design - Spatial Design for The Macallan titled “The Macallan Visitor Experience”
Cheil Germany, Schwalbach am Taunus
• Finalist - Design - Digital Installations for Samsung titled “Re:imagine Street ARt”
• Finalist - Design - Experiential Design for Samsung titled “Re:imagine Street ARt”
• Finalist - Design - Retail Space for Samsung titled “Windows Into The Future”
DDB Group Germany, Düsseldorf
• Finalist - Design - Art Direction Campaign for Stabilo Boss Highlighter Pen titled “The Remarkable Hedy”, “The Remarkable Bertha”
DDB Group Germany, Hamburg
• Bronze - Radio & Audio - Innovative Use of Radio & Audio for Best Telekom network titled “The Provider Bash Songs”
Grabarz & Partner, Hamburg
• Gold - Radio & Audio - Direction for Porsche titled “The 24 Minutes of Le Mans”
• Bronze - Radio & Audio - Home Furnishings/Appliances for IKEA Assembly. Service titled “Soap Opera”
• Bronze - Radio & Audio - Campaign for IKEA Assembly. Service titled “Soap Opera”, “German Pop Hit”, “Action Movie”
• Bronze - Radio & Audio - Corporate Image for Porsche titled “The 24 Minutes of Le Mans”
• Bronze - Radio & Audio - Innovative Use of Radio & Audio for Porsche titled “The 24 Minutes of Le Mans”
• Bronze - Radio & Audio - Script Writing for Volkswagen AG titled “Lilli”
• Bronze - Radio & Audio - Sound Design for Porsche titled “The 24 Minutes of Le Mans”
• Finalist - Radio & Audio - Automotive for Volkswagen AG titled “Lilli”
• Finalist - Radio & Audio - Script Writing for Volkswagen AG titled “Tim”
HEIMAT, Berlin
• Silver - Production & Post-Production - Cinematography for HORNBACH titled “Morning”
• Bronze - Design - Use of Typography Campaign for Bloomy Days titled “Flowers Talking”
• Bronze - Design - Poster Campaign for Bloomy Days titled “Flowers Talking Film”, “Tinder”, “I Hate You. Don't Leave Me.”, “Monogamy Is So Overrated”, “Tulips”, “Weird. I Like You.”
• Finalist - Design - Art Direction Campaign for Bloomy Days titled “Flowers Talking Film”, “Tinder”, “I Hate You. Don't Leave Me.”, “Monogamy Is So Overrated”, “Tulips”, “Weird. I Like You.”
• Finalist - Design - Branded Content for HORNBACH titled “WERKSTÜCK Edition 002”
• Finalist - Package Design - Promotional Packaging for Bloomy Days titled “Flowers Talking”
• Finalist - Package Design - Retailer Packaging for Bloomy Days titled “Flowers Talking”
Iconoclast Germany, Berlin
• Silver - Production & Post-Production - Cinematography for Mercedes Benz titled “In the Long Run”
• Finalist - Music & Sound - Use of Licensed Music for Mercedes Benz titled “In the Long Run”
• Finalist - Production & Post-Production - Direction for Mercedes Benz titled “In the Long Run”
• Finalist - Production & Post-Production - Editing for Mercedes Benz titled “In the Long Run”
INNOCEAN Worldwide Europe, Berlin
• Finalist - Production & Post-Production - Cinematography for Hyundai Brand Film titled “Next Awaits”
Kolle Rebbe, Hamburg
• Bronze - Radio & Audio - Script Writing for Lufthansa titled “FlyNet - Party”
• Bronze - Radio & Audio - Travel for Lufthansa titled “FlyNet - Party”
• Finalist - Non-Traditional - Experiential for Lufthansa titled “#SayYesToEurope”
• Finalist - Radio & Audio - Script Writing for Lufthansa titled “FlyNet - Father”
• Finalist - Radio & Audio - Travel for Lufthansa titled “FlyNet - Father”
• Finalist - Radio & Audio - Campaign for Lufthansa titled “FlyNet Campaign - Party, Father”
MAYD, Hamburg
• Bronze - Music & Sound - Music Original - Score for NIVEA titled “Confessions”
Ogilvy Germany
• Gold - Poster - Use of Photography Campaign for German Rail titled “Arizona - Rhineland”, “Guilin - Kromlau”, “Santos - Berlin”, “Vancouver - Hunsrueck”, “New York - Frankfurt”, “Oregon - Bavaria”
• Gold - Print - Use of Photography Campaign for German Rail titled “Arizona - Rhineland”, “Guilin - Kromlau”, “Santos - Berlin”, “Vancouver - Hunsrueck”, “New York - Frankfurt”, “Oregon - Bavaria”
• Silver - Poster - Consumer Campaign for German Rail titled “Arizona - Rhineland”, “Guilin - Kromlau”, “Santos - Berlin”, “Vancouver - Hunsrueck”, “New York - Frankfurt”, “Oregon - Bavaria”
• Silver - Print - Consumer Campaign for German Rail titled “Arizona - Rhineland”, “Guilin - Kromlau”, “Santos - Berlin”, “Vancouver - Hunsrueck”, “New York - Frankfurt”, “Oregon - Bavaria”
• Silver - Digital - Use of Data for German Rail titled “No Need To Fly - Around The World In Germany”
• Bronze - Digital - Travel for German Rail titled “No Need To Fly - Around The World In Germany”
• Bronze - Digital - Use of Social Media for German Rail titled “No Need To Fly - Around The World In Germany”
• Finalist - Integration - Business-to-Consumer for German Rail titled “No Need To Fly - Around The World In Germany”
• Finalist - Social Influencers - Use of Instagram for German Rail titled “No Need To Fly - Around The World In Germany”
Publicis Pixelpark, Hamburg/Erlangen
• Finalist - Digital - Business-to-Business for PUMA titled “9.58 Seconds – The World's Fastest Annual Report”
• Finalist - Design - Annual Reports for PUMA Annual Report titled “9.58 Seconds – The World's Fastest Annual Report”
Scholz & Friends Berlin, Berlin
• Gold - Health & Wellness - Social Responsibility/Awareness for The Tampon Book titled “ A Book Against Tax Discrimination”
• Gold - Print - Art Direction Campaign for Berlin Philharmonics titled “ReArranged Campaign”
• Gold - Poster - Art Direction Campaign for Berlin Philharmonics titled “ReArranged Campaign”
• Silver - Design - Poster Campaign for Berlin Philharmonics titled “ReArranged Campaign”
• Silver - Design - Direct Marketing - Consumer for The Tampon Book titled “ A Book Against Tax Discrimination”
• Silver - Non-Traditional - Cosmetics/Toiletries/Pharmaceuticals for The Tampon Book titled “A Book Against Tax Discrimination”
• Silver - Print - Use of Photography Campaign for Berlin Philharmonics titled “ReArranged Campaign”
• Bronze - Health & Wellness - Tone of Voice for The Tampon Book titled “ A Book Against Tax Discrimination”
• Bronze - Poster - Use of Photography for Berlin Philharmonics titled “ReArranged 1”
• Bronze - Radio & Audio - Original Music for Berlin Philharmonics titled “The Insect Concerto”
• Finalist - Design - Posters for Berlin Philharmonics titled “ReArranged 1”
• Finalist – Integration - Public Service/Social Awareness for Sea Watch titled “#holdyourbreath - Hijacking the European”
• Finalist - Poster - Consumer Campaign for Berlin Philharmonics titled “ReArranged Campaign”
• Finalist - Print - Consumer Campaign for Berlin Philharmonics titled “ReArranged Campaign”
• Finalist - Health & Wellness - OTC - Over-the-Counter for The Tampon Book titled “A Book Against Tax Discrimination”
Scholz & Friends Hamburg, Hamburg
• Gold - Radio & Audio - Campaign for Toppits Zipper ® Allzweck-Beutel titled “Chili con Carne”, “Sushi”, “Bratwurst”, “Boeuf Bourguignon”
Sky Creative, Munich
• Finalist - Branded Entertainment - Experiential/Live Events for Sky Original Series titled “Your BOOT - the World‘s Most Personal Premiere.”
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners