Japan scores nine Statues at LIA 2019 – four Silver and five Bronze LIAs, they also attained 16 Finalist.

 

“Japanese design is well loved.  Japanese technology is innovative.  It is any wonder that they are always leading the awards race in Asia? We are pleased to name Dentsu as the Regional Network of the Year for the Asian region,” said Barbara Levy, President of LIA.

 

Dentsu was named Regional Network of the Year for Asia. This win was calculated based on a point system of Statue and Finalist wins throughout Asia. Points were allocated for winning work entered by either Dentsu Inc. or by other Asian companies that were involved in the work and credited Dentsu Inc.
 
Dentsu Inc., Tokyo was awarded two Statues; one Silver and one Bronze. They also attained seven Finalists.  
•    Silver - Design - Use of Illustration for Heartland Beer titled “Heartland 365”
•    Bronze - Print - Direct Marketing - Consumer for FUKUSHIMA-MINPO titled “Postable Fukushima Local Paper”
•    Finalist - Design - Poster Campaign for The One Show 2018 Exhibition in Japan titled “Fantastics Muscleheads”
•    Finalist - Design - Poster Campaign for D&AD Awards 2018 Exhibition in Japan titled “Still Unknown Campaign”
•    Finalist - Health & Wellness - Education and Services for Bodypedia titled “Organ Commercials”
•    Finalist - Health & Wellness - Corporate Communication for Yahoo! JAPAN titled “Diversity in Disaster Preparation”
•    Finalist - Poster - Use of Illustration Campaign for the Find a New Face of 'OFURO' Campaign”
•    Finalist - Design - Poster Campaign for Toyota L&F titled “Multiple Languages”, “A Good Start Is Key”, “Proverb”, “Cheers”, “Go”
•    Finalist - TV/Cinema/Online Film - Cosmetics/Toiletries/Pharmaceuticals for Gatsby Perfect Skin Lotion titled “The Kawaii Tweak Hazard Song”

 

Additional Winners and Finalists from Japan include (in alphabetical order):
 

Creative Power Unit, Tokyo
•    Finalist - Design - Poster Campaign for The Flowers in Masterpieces - Shiga Art School Rolling Eggs Exhibition Vol.9

 

CyberAgent, Inc., Tokyo
•    Bronze - Design - Motion Graphics - Animation for Honda titled “Origami”

 

Grey Tokyo, Tokyo
•    Finalist - TV/Cinema/Online Film - Public Service/Social Awareness for WILDAID titled “Hankograph”

 

Hakuhodo Kettle Inc., Tokyo
•    Finalist - Branded Entertainment - Multi-Channel Storytelling for Y!mobile titled “More Than Likes”

 

KOO-KI Co., Ltd., Fukuoka
•    Finalist - Music & Sound - Music Original - Song for HAKATAORI Textiles titled “KA·TA·O·RI·HA”

 

Momentum Worldwide, Tokyo contributed to McCann Woldgroup being named Global Network of the Year
•    Finalist - Branded Entertainment - Augmented Reality for Microsoft HoloLens, Microsoft Azure titled “Godzilla Nights”

 

Ogilvy Japan, Tokyo
•    Bronze - Design - Art Direction Campaign for D&AD titled “See It Campaign”
•    Bronze - Design - Poster Campaign for D&AD titled “See It Campaign”

 

R/GA Tokyo, Tokyo
•    Finalist - Non-Traditional - Direct Marketing for Shiseido titled “My Crayon Project”

 

TBWA\HAKUHODO, Tokyo
•    Silver - Design - Non-Profit for Japan Para Table Tennis Association titled “The Most Challenging Pingpong Table”
•    Silver - Design - Sustainable Design for NISSAN MOTOR Inc. titled “The Reborn Light”
•    Silver - Design - Experiential Design for The Restaurant of Mistaken Orders
•    Bronze - Design - Logos for The Restaurant of Mistaken Orders
•    Finalist - Poster - Art Direction Campaign for Japan Para Table Tennis Association titled “Para Pingpong Table”, “Para Pingpong Table - Koyo Iwabuchi”, “Para Pingpong Table - Yukimi Chada”, “Para Pingpong Table - Katsuyoshi Yagii”
•    Finalist - Design - Art Direction for Japan Para Table Tennis Association titled “The Most Challenging Pingpong Table”
•    Finalist - Design - Innovative Use of Design for Japan Para Table Tennis Association titled “The Most Challenging Pingpong Table”

 

Kaori Nagata, Creative Specialist / Art Director at Shiseido Co., Ltd., Tokyo and LIA Design and Package Design Juror commented, “Over the past few years, the direction of design has been focused on “How can design contribute to make a better world better place,” and many of the entries this year have been in line with this trend. There was a sense of exaltation and fulfillment that brought together a high level of perspective from seven judges with different cultures, experiences, and ideas, and aroused a new passion for design. Now, we all returned to our daily life, and looking back on our experience - the LIA judging, we were fortunate enough to share the common feeling that ‘the most sublime design is to make people happy.’  Next year, what kind of works will be gathered from all over the world? I’m looking forward to the next achievement.”

 

In total, 531 LIA statues and 196 Finalists were awarded from 39 countries with the United States leading with 242 awards, followed by Germany with 86 and the United Kingdom with 78.