(New York, 17th November 2021) The prestigious London International Awards (LIA), continuing its tradition of a total focus on creativity is pleased to reveal its 2021 winners from across 25 media.  

 

LIA, which was created for creatives, awarded 16 Grand LIAs, 148 Gold, 332 Silver and 467 Bronze winners. There were also 340 finalists who made the shortlist. The high caliber judges from across the planet judged virtually over several weeks; each juror viewed and scored every entry within their medium before meeting together in virtual judging rooms.  Each jury along with their president convened virtually for the final round of judging to decide the trophy winners and ensure all work was judged equally through careful deliberations and robust discussions.

 

Italy scores 32 Statues this year – a Grand LIA, 12 Gold, 10 Silver, 9 Bronze Statues and 3 Finalists.

Barbara Levy, President of LIA, said: “This year, Italy takes home a Grand LIA in Ambient & Activation.  This is on top of the big haul of Statues they won across the board.  Our heartiest congratulations!”

 

In total, 963 LIA statues and 340 finalists were awarded to 53 countries with the United States leading with 217 awards, followed by the United Kingdom with 93, Germany with 92 and Australia with 75 statue winners.

 

Publicis Italy, Milan leads the way within the Italian statue tally, winning 23 statues at LIA 2021, bringing home the first Grand LIA for Italy. The Ambient & Activation Grand was awarded for Heineken titled “Shutter Ads”. These wins contributed to Publicis Italy being named Global Agency Of The Year and Regional Agency Of The Year for Europe.

 

Three different juries awarded the work for Heineken “Shutter Ads” – four Gold LIAs and one Silver statue.

 

Publicis Italy, Milan
•    Grand LIA - Ambient & Activation for Heineken titled “Shutter Ads”
•    Gold - Ambient & Activation - Direct Marketing - Consumer for Diesel titled “Enjoy Before Returning”
•    Gold - Ambient & Activation - Zeitgeist for Diesel titled “Enjoy Before Returning”
•    Gold - Ambient & Activation - Beverages - Alcoholic for Heineken titled “Shutter Ads”
•    Gold - Billboard - Corporate Image/Social Awareness for Heineken titled “Shutter Ads”
•    Gold - Billboard - Innovative Use of Billboard for Heineken titled “Shutter Ads”
•    Gold - Digital - Creativity in Commerce for Diesel titled “Enjoy Before Returning”
•    Gold - Digital - Zeitgeist for Diesel titled “Enjoy Before Returning”
•    Gold - Non-Traditional - Beverages - Alcoholic for Heineken titled “Shutter Ads”
•    Gold - Social Media & Influencers - Zeitgeist for Diesel titled “Enjoy Before Returning”
•    Silver - Evolution - Media Innovation for Heineken titled “Shutter Ads”
•    Silver - Non-Traditional - Direct Marketing for Diesel titled “Enjoy Before Returning”
•    Silver - Non-Traditional - Zeitgeist for Diesel titled “Enjoy Before Returning”
•    Silver - Online Film - Retail for Diesel titled “Francesca”
•    Silver - Production & Post-Production - Performance/Casting for Diesel titled “Francesca”
•    Silver - Radio & Audio - Innovative Use of Radio & Audio for Barilla titled “Playlist Timer”
•    Silver - TV/Cinema - Retail for Diesel titled “Francesca”
•    Bronze - Branded Entertainment - Entertainment Audio for Barilla titled “Playlist Timer”
•    Bronze - Non-Traditional - Zeitgeist for Barilla titled “Playlist Timer”
•    Bronze - Online Film - Beverages - Alcoholic for Heineken titled “We'll Meet Again”
•    Bronze - Production & Post-Production - Cinematography for Diesel titled “Francesca”
•    Bronze - Production & Post-Production - Direction for Diesel titled “Francesca”
•    Bronze - Production & Post-Production - Direction for Heineken titled “We'll Meet Again”
•    Finalist - Online Film - Beverages - Alcoholic for Heineken titled “Cheers to All”
•    Finalist - TV/Cinema - Beverages - Alcoholic for Heineken titled “Cheers to All”

 

 

Alkemy, Milan
•    Bronze - Branded Entertainment - Scripted Short Film for Barilla titled “CareBonara”
•    Bronze - Online Film - Foods for Barilla titled “CareBonara”

 

DDB Group Italy, Milan
•    Finalist - Transformative Business Impact - Government and Citizen Experience for IKEA Italy titled “The Drawing”

 

Indiana Production SPA, Milan
•    Gold - Health & Wellness - Craft - Direction for Coordown titled “The Hiring Chain”
•    Gold - Health & Wellness - Craft - Editing for Coordown titled “The Hiring Chain”
•    Gold - Online Film - Public Service/NGO/Charities for Coordown titled “The Hiring Chain”
•    Silver - Health & Wellness - Social Responsibility/Awareness for Coordown titled “The Hiring Chain”
•    Silver - Health & Wellness - Craft - Music & Sound Design for Coordown titled “The Hiring Chain”
•    Silver - Music & Sound - Music Original - Song for Coordown titled “The Hiring Chain”

 

Saatchi & Saatchi, Rome
•    Bronze - Print - Corporate Image/Social Awareness for Pampers titled “Lino's New Life”

 

Share your wins! This year we have created digital statues personalized for your awards! To download your digital assets go to: https://liaawardswinners.com/.   #LIAawards #CreatedforCreatives #LIAjudging #creativity #awards

 

LIA’s Of The Year Awards are calculated based on a point system of winning work chosen by the Juries across all media. LIA uses the company credits from within the entry form that are input at time of entry to award those points. LIA does not calculate points for the Entering Company. The Network, Agency, Production Company, Post-Production Company, Music & Sound Company, Radio & Audio Company and Health and Medical Companies that attain the highest scores based on entries that win Statues or attain Finalists status will be honored with Of The Year Awards.