Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 Winners from across 27 disciplines.  

 

Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories.  Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.

 

Tom Beckman, Global Chief Creative Officer at Weber Shandwick and LIA Creativity in PR juror commented, “Thank you for inspiring well-organized and personal days in Vegas. The overall atmosphere is one of the best I’ve experienced in all my years of judging shows. I came hoping to be inspired, not only by the work, but also by other people’s perspective on the work. And I was not disappointed. The purpose of being on a jury is to change your mind about what’s good and why. You want to leave with new perspectives. Sitting down for three days with industry experts to discuss and curate benchmarks for earned creative is a privilege. I believe we got to a good place for the first year of PR. It’s really good not to have online pre-judging, especially with another jury. That method kills a lot of good work due to lack of discussion, guidelines and calibration in the jury. Doing all of the judging in person together always delivers a more solid result including more insights from the discussion.”

 

McCann Stockholm leads the way within the Swedish statue tally, winning the Online Film Grand LIA for the Swedish Food Federation titled “Eat a Swede”. In addition, three different juries awarded them three Gold and two Bronze statues for their work for the Swedish Food Federation.  

•    GRAND LIA in Online Film for the Swedish Food Federation titled “Eat a Swede
•    Gold - Branded Entertainment - Documentary Short Film for Swedish Food Federation titled “Eat a Swede”
•    Gold - Online Film - Branded Content for Swedish Food Federation titled “Eat a Swede”
•    Gold - Online Film - Public Service/Social Responsibility for Swedish Food Federation titled “Eat a Swede”
•    Bronze - Branded Entertainment - Public Service/Social Responsibility for Swedish Food Federation titled “Eat a Swede”
•    Bronze - Creativity In PR - Public Service/Social Responsibility for Swedish Food Federation titled “Eat a Swede”

 

Ali Rez, Chief Creative Officer, MENAP at Impact BBDO and LIA TV/Cinema and Online Film Jury President stated, “‘Eat a Swede’ won the Grand LIA not only because of its bravery, but the way it was written, the way it was thought through. It went beyond the film itself"

 

Additional Winners from Sweden include (in alphabetical order):

 

Animal, Stockholm
•    Silver - Online Film - Use of Social Media for Evoko titled “The Desk Snatch Pre-Rolls”
•    Bronze - Online Film - Business-to-Business for Evoko titled “The Desk Snatch Pre-Rolls”
•    Bronze - Online Film - Innovative Use of Online Film for Evoko titled “The Desk Snatch Pre-Rolls”
•    Finalist - Online Film - Zeitgeist for Evoko titled “The Desk Snatch Pre-Rolls”

 

Bold NoA, Stockholm
•    Bronze - Design - Brand Identity for Minecraft titled “Minecraft”

 

Brand Union Sthlm, Stockholm
•    Bronze - Package Design - Liquors/Spirits Product Line for the Absolut Redesign
•    Finalist - Package Design - Liquors/Spirits for Absolut titled “Absolut Voices”

 

Important Looking Pirates, Stockholm
•    Bronze - Production & Post-Production - CGI Animation for Battlefield 2042 titled “Exodus short film”

NORD DDB & Klarna, Stockholm
•    Gold - Production & Post-Production - Production Design for Klarna titled “Get Smoooth Again”
•    Silver - Production & Post-Production - Direction for Klarna titled “Get Smoooth Again”

 

Prime Weber Shandwick, Stockholm
•    Silver - Creativity In PR - Fashion & Accessories for H&M Foundation titled “Billion Dollar Collection”

Barbara Levy, President of LIA, said, “Unsurprisingly, Sweden has a Grand LIA. Year after year, we see agencies from Sweden push the creative boundaries.  Truly, creativity is well and thriving in Sweden. Heartiest congratulations to the winners.”

 

In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.

 

Of The Year Winners will be Announced on 8th November.

 

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year 21 Grand LIAs were awarded:

 

Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”

alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”,”Wendy's”

DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”

Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”

Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”

L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”

DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”

L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”

IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”

Area 23, An IPG Health Company, New York was awarded the Health & Wellness - Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”

Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”

Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”

IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”

McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”

Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”

Area 23, An IPG Health Company, New York was awarded the Pharma & Medical - Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”

alma DDB, Miami was awarded the Print Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”, “Wendy's”

VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”

FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”

L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”

Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”

 

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Notes to the Editor:
London International Awards (LIA) is the Creative Awards for Creatives. We stand as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.

 

Barbara Levy, was the first woman to start and operate an International Awards Show honoring multiple media types. Now, 37 years later, the company is still the only International Awards Show completely owned and operated by a woman.

 

LIA’s mantra is that creativity is everything in the advertising, design and technology business in all forms of media. That is why each year, LIA assembles the most celebrated creatives in the industry together in Las Vegas to judge all the submitted work.

 

All jurors are required to be on-site in Las Vegas for all rounds of judging. Every juror on every judging panel sees every piece of work within every category of their competitions at the same time. There is no pre-judging or division of the work amongst the jury.

 

As a way to give back to the industry, LIA fully funds an educational program called Creative LIAisons at an approximate cost of $250,000 USD annually.  The mission of Creative Liaisons is to develop, educate, inspire and grow young creative talent. The goal of this initiative is to be the elite standard in creative coaching.