Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 Winners from across 27 disciplines.  

 

Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.

 

Xavier Sánchez Civil, Founder & CCO at Umbilical, Barcelona and LIA Health & Wellness Juror, commented “Having the privilege of being a jury member in Las Vegas confirms my perspective: winning a LIA Award is not a game, it is not a matter of luck or chance, it is the result of effort, talent, and taking the risk of betting on those ideas that can make the world a better place. An intense, multicultural, wonderful and rewarding professional and human experience. Having the responsibility and privilege of being a juror at the LIA Awards has been an incredible opportunity to continue growing as a creative and to continue learning from my fellow judges. Jury conversations become lessons.”

 

Spain scores 29 Statues at LIA 2022 – six Gold, 12 Silver and 11 Bronze. They also attained four Finalists.

 

DAVID Madrid, Madrid sees great success with a total of 14 statues – 4 Gold, 3 Silver and 7 Bronze:
•    Gold - Ambient & Activation - Direct Marketing - Consumer for Activision titled “Scratchboards”
•    Gold - Online Film - Copywriting for Burger King titled “Even More Confusing Times”
•    Gold - Print - Copywriting Campaign for Burger King - Even More Confusing Times Campaign titled “A Dog's Name", "Hydroalcoholic", "The Wrong Message”
•    Gold - TV/Cinema - Copywriting for Burger King titled “Even More Confusing Times”
•    Silver - Print - Consumer Campaign for Burger King - Even More Confusing Times Campaign titled “A Dog's Name", "Hydroalcoholic", "The Wrong Message”
•    Silver - Print - Use of Photography Campaign for Burger King - Even More Confusing Times Campaign titled “A Dog's Name", "Hydroalcoholic", "The Wrong Message”
•    Silver - Radio & Audio - Campaign for Burger King titled “Mom But Not His Mom", "Did He Upgrade or Downgrade", "Unsustainable Children”
•    Bronze - Ambient & Activation - Retail for Burger King titled “Keep It Real Meals”
•    Bronze - Online Film - Retail for Burger King titled “Even More Confusing Times”
•    Bronze - Poster - Consumer Campaign for Burger King titled “Meat? - Radicchio", "Meat? - Red Bell Pepper”
•    Bronze - Poster - Use of Photography Campaign for Burger King titled “Meat? - Radicchio", "Meat? - Red Bell Pepper”
•    Bronze - Print - Consumer Campaign for Burger King titled “Meat? - Radicchio", "Meat? - Red Bell Pepper”
•    Bronze - Print - Use of Photography Campaign for Burger King titled “Meat? - Radicchio", "Meat? - Red Bell Pepper”
•    Bronze - TV/Cinema - Retail for Burger King titled “Even More Confusing Times”

Additional Winners and Finalists from Spain include (in alphabetical order):
Cheil Spain, Madrid
•    Gold - Health & Wellness - Use of Social Media for CRIS Cáncer Foundation titled “The Battle Inside”
•    Silver - Health & Wellness - Public Service/Social Responsibility for CRIS Cáncer Foundation titled “The Battle Inside”
•    Silver - Health & Wellness - Craft - Animation for Cris Cancer Foundation titled “The Battle Inside”
•    Silver - Pharma & Medical - Social Responsibility/Awareness for CRIS Contra el Cancer Foundation titled “The Battle Inside”
•    Finalist - Branded Entertainment - Gaming for CRIS Contra el Cáncer Foundation titled “The Battle Inside”

 

CYW, Madrid
•    Silver - Music & Sound - Music Adaptation - Song for Prime Video titled “An Unlikely Friendship”
•    Silver - Production & Post-Production - CGI Animation for Prime Video titled “An Unlikely Friendship”
•    Silver - Production & Post-Production - Cinematography for Prime Video titled “An Unlikely Friendship”
•    Silver - Production & Post-Production - Visual Effects for Prime Video titled “An Unlikely Friendship”

 

Havas Worldwide Spain, Madrid
•    Finalist - Creative Use of Data - Real-Time Data for Ouigo titled “The Uninterrupted Playlist”

 

Leo Burnett Madrid, Madrid
•    Finalist - Integration - Entertainment for Madrid Fusión titled “Invaluable Food”

 

McCann Spain, Madrid
•    Silver - Branded Entertainment - Online Episode/Special for IKEA Novedades titled “Trapped in the 90s”
•    Bronze - Branded Entertainment - Reality/Unscripted/Alternative TV Show for IKEA Novedades titled “Trapped in the 90s”
•    Bronze - Digital - Branded Content for IKEA Novedades titled “Trapped in the 90s”
•    Bronze - Integration - Creativity in Commerce for IKEA Novedades titled “Trapped in the 90s”
•    Bronze - Social Media & Influencers - Retail for IKEA Novedades titled “Trapped in the 90s”
•    Finalist - Digital - Creativity in Commerce for IKEA Novedades titled “Trapped in the 90s”

 

VMLY&R Health, Madrid/Barcelona
•    Gold - Health & Wellness - Creative Use of Data for Spanish Ministry of Consumer Affairs titled “Sugar Kids”
•    Silver - Health & Wellness - Public Service/Social Responsibility for Spanish Ministry of Consumer Affairs titled “Sugar Kids”

 

Barbara Levy, President of LIA, said, “The breadth and depth of work from Spain this year was excellent. So many good pieces spanning Health & Wellness to craft such as Copywriting. The body of work was stunning. And every one so deserving of their win!”

 

In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.

 

Of The Year Winners will be Announced on 8th November.

 

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year 21 Grand LIAs were awarded:

 

Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”

alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”,”Wendy's”

DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”

Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”

Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”

L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”

DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”

L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”

IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”

Area 23, An IPG Health Company, New York was awarded the Health & Wellness - Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”

Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”

Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”

IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”

McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”

Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”

Area 23, An IPG Health Company, New York was awarded the Pharma & Medical - Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”

alma DDB, Miami was awarded the Print Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”, “Wendy's”

VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”

FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”

L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”

Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”

 

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Notes to the Editor:
London International Awards (LIA) is the Creative Awards for Creatives. We stand as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.

 

Barbara Levy, was the first woman to start and operate an International Awards Show honoring multiple media types. Now, 37 years later, the company is still the only International Awards Show completely owned and operated by a woman.

 

LIA’s mantra is that creativity is everything in the advertising, design and technology business in all forms of media. That is why each year, LIA assembles the most celebrated creatives in the industry together in Las Vegas to judge all the submitted work.

 

All jurors are required to be on-site in Las Vegas for all rounds of judging. Every juror on every judging panel sees every piece of work within every category of their competitions at the same time. There is no pre-judging or division of the work amongst the jury.

 

As a way to give back to the industry, LIA fully funds an educational program called Creative LIAisons at an approximate cost of $250,000 USD annually.  The mission of Creative Liaisons is to develop, educate, inspire and grow young creative talent. The goal of this initiative is to be the elite standard in creative coaching.