Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 Winners from across 27 disciplines.  

 

Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.

 

This year Latam brought home 42 of the coveted LIA Statues; one Grand LIA, four Gold, eight Silver and 29 Bronze. They also attained 21 Finalists.

 

This year, Ogilvy Honduras is the big winner in Latin America. Not only did it win the Creativity In PR - Public Service/Social Responsibility Grand LIA, it also takes home two Gold Statues.

 

Della Sweetman, Chief Business Development Officer Executive Lead, Global Creative, Strategy and Planning at FleishmanHillard and Creativity in PR Jury President, commented “One of the things that we took to heart as the inaugural Creativity in PR jury is that we need to set the standard, how the craft would be evaluated not just in this instance but from here on out. We saw some beautiful work.” On the Creativity in PR Grand LIA, she continued, “It's just a beautiful piece of work from Honduras which was the morning-after island. It was just a great symbol of a woman taking back her reproductive rights, which was such a beautiful and poignant piece of work.”

 

LIA’s Annual judging has concluded and listed below are the Statue Winners and Finalists for Latam:

ARGENTINA takes home three Silver and four Bronze Statues. They also attained three Finalists:

DAVID Buenos Aires, Buenos Aires
•    Silver - Pharma & Medical - Education and Services for MACMA titled “The Art of Self Examination”
•    Bronze - Evolution - Experiential/Live Events for MACMA titled “The Art of Self Examination”
•    Bronze - Health & Wellness - Craft - Production Design for MACMA titled “The Art of Self Examination”
•    Finalist - Non-Traditional - Public Service/Social Responsibility for MACMA titled “The Art of Self Examination”

 

Grey Argentina, Buenos Aires
•    Silver - Health & Wellness - Public Service/Social Responsibility for LALCEC titled “Finger Puppets”
•    Bronze - Transformative Business Impact - Customer Experience for Itaú Chat Account titled “A Chat Away From Everything”
•    Finalist - Transformative Business Impact - Creative Operational Transformation for Itaú Chat Account titled “A Chat Away From Everything”
•    Finalist - TV/Cinema - Beverages - Alcoholic for Pilsen Extra titled “The Pilsen Extra Moustache”

 

Wunderman Thompson Argentina, Buenos Aires
•    Silver - Creative Use of Data - Data Collection and Research for ASDRA titled “Numbers Syndrome”
•    Bronze - Creative Use of Data - Social-Powered Data for ASDRA titled “Numbers Syndrome”

 

Sebastian Tarazaga, Chief Creative Officer, Latam at Wunderman Thompson, Buenos Aires and LIA Health & Wellness - Craft and Pharma & Medical - Craft Juror commented on the judging, “I really enjoyed judging Craft Health and Pharma at LIA. It was a unique experience. Going back to face-to-face sessions did very well for both the festival and each one of us who made up the diverse jury. People from different parts of the world, with experience in different capabilities made the discussions super enriching when it came to defining who the best projects were. The atmosphere is different, the way of judging, the professionalism and the perfect coordination, made this festival a celebration that I would never want to miss.”

BOLIVIA takes home one Silver LIA:

Ogilvy, La Paz
•    Silver - Transformative Business Impact - Customer Experience for Blink titled “Mobile ATMs”

BRAZIL scores 22 Statues at LIA 2022 – two Gold, three Silver and 17 Bronze, they also attained 13 Finalist:

 

Karan Novas, Partner and Chief Creative Officer at Tulom, São Paulo and juror on the inaugural Creativity In PR Jury stated, “What an incredible experience it was to participate in the jury, one of the largest and most prestigious festivals of creativity and advertising in the world. Last week, I met in Las Vegas with some of the most respected professionals in the field to judge works of the Creativity in PR category, analyzing, debating and defining the trophy-worthy cases among 350 entries. There is no doubt how being in person with people from different cultures, backgrounds and world views contributes absurdly to a more plural perception of creativity, business and life. And I was fortunate to have, in addition to professionals, sensational people together on this journey that lasted long hours and long days – but that ended up being rewarding far beyond the judging.”

 

DAVID, São Paulo, were awarded 11 Statues and three Finalists for their work for Burger King by four different juries:
•    Gold - Integration - Gaming for Burger King titled “Burger Glitch”
•    Silver - Non-Traditional - Creativity in Commerce for Burger King Brasil titled “The Impossible Combo”
•    Bronze - Non-Traditional - Retail for Burger King Brasil titled “The Impossible Combo”
•    Bronze - Ambient & Activation - Creativity in Commerce for Burger King Brasil titled “The Impossible Combo”
•    Bronze - Ambient & Activation - Direct Marketing - Consumer for Burger King titled “Burger Glitch”
•    Bronze - Ambient & Activation - Gaming for Burger King titled “Burger Glitch”
•    Bronze - Ambient & Activation - Retail for Burger King titled “Burger Glitch”
•    Bronze - Ambient & Activation - Retail for Burger King Brasil titled “The Impossible Combo”
•    Bronze - Digital - Use of Social Media for Burger King titled “Duet Delivery”
•    Bronze - Non-Traditional - Creativity in Commerce for Burger King titled “Duet Delivery”
•    Bronze - Social Media & Influencers - Use of TikTok for Burger King titled “Duet Delivery”
•    Finalist - Digital - Retail for Burger King titled “Duet Delivery”
•    Finalist - Non-Traditional - Retail for Burger King titled “Duet Delivery”
•    Finalist - Social Media & Influencers - Innovative Use of Social for Burger King titled “Duet Delivery”

 

WMcCann, Rio de Janeiro won the only other Gold LIA for Brazil.
•    Gold - Evolution - Media Creativity for L´Oreal titled “Paywall Down”
•    Bronze - Digital - Banners for L'Oréal Paris titled “Paywall Down”
•    Finalist - Evolution - Media Innovation for L´Oreal titled “Paywall Down”

 

FCB Health, São Paulo
•    Bronze - Pharma & Medical - Craft - Animation for AbbVie titled “Atopics - Scorching Cold”
•    Finalist - Pharma & Medical - Education and Services for AbbVie titled “Atopics - Scorching Cold”

 

Grey Brasil, São Paulo
•    Bronze - Billboard - Best Use of Real Time Advertising for Volvo Cars Brasil titled “In Charge of Competition”
•    Finalist - Online Film - Automotive for Volvo Cars Brasil titled “In Charge of Competition”

 

Havas Health & You Brazil, Sao Paulo
•    Silver - Pharma & Medical - Devices and Diagnostics for Outcare titled “An Independent Station for Electro-Dependent Children”
•    Bronze - Health & Wellness - Innovation for IDverse titled “Design that Save
Lives”

 

McCann Health São Paulo, São Paulo
•    Bronze - Health & Wellness - Homeopathic/Natural Remedies Campaign for Ease Labs titled “Orange", "Blue", "Purple", "Blue Orange", "Blue Purple", "Green”
•    Bronze - Health & Wellness - Craft - Production Design for Mother's Milk Donation - Glass Bottle Campaign
•    Finalist - Design - Use of Photography Campaign for Ease Labs titled “Orange", "Blue", "Purple", "Blue Orange", "Blue Purple", "Green”
•    Finalist - Health & Wellness - Product Design for Mother's Milk Donation - Glass Bottle Campaign

 

Mirum Agency, Curitiba
•    Silver - Digital - Media for Directv Go titled “The Pirate Match”
•    Finalist - Digital - Branded Content for Directv Go titled “The Pirate Match”

 

Ogilvy Brasil, São Paulo
•    Finalist - Evolution - Social Media for Magazine Luiza titled “Lu from Magalu”
•    Finalist - Integration - Use of Social Media for Magazine Luiza titled “Lu from Magalu”

 

OLIVER / U-Studio, São Paulo
•    Bronze - Music & Sound - Audio Branding for Rexona titled “Jojo Alarm Clock”

 

Ritmika Audio Arts, São Paulo
•    Finalist - Creative Use of Data - Data Integration for Fertility Finder titled “Fertility Finder”

 

Soundthinkers, Porto Alegre
•    Finalist - Music & Sound - Audio Branding for FIAT titled “The New FIAT Through Sound”

 

TracyLocke Brasil, São Paulo
•    Bronze - Non-Traditional - Sports for Centauro titled “The Uniform That Never Existed”

Marina Erthal - Creative Director at R/GA, São Paulo and LIA Digital and Social Media & Influencers Juror commented, “Not even a copywriter can put into words the opportunity of being part of LIA Digital, Social Media & Influencers jury. It was an awesome, rich and thoughtful experience that brought us debates, lots of learnings, and a team that became friends for life, in a stratosphere really well organized that made us feel comfortable and at home, even in Vegas. Thank you, LIA for the opportunity and to be so careful choosing the judges, such amazing people. I came back home inspired to do more. Was one of the most inspiring and amazing opportunities for me. See you soon!”

CHILE takes home one Silver LIA, four Bronze Statues and one Finalist:

Inbrax, Santiago
•    Finalist - Digital - Augmented Reality for WWF Chile titled “Footprints of Extinction”

 

McCann Santiago, Santiago
•    Silver - Creativity In PR - Events for Greenpeace titled “El Sacrificio”
•    Bronze - Health & Wellness - Health Institutions for National Cancer Institute titled “Graffitesticle”
•    Bronze - Health & Wellness - Public Service/Social Responsibility for National Cancer Institute titled “Graffitesticle”

 

MRM, Santiago
•    Bronze - Digital - Creative Use of Data for LATAM Airlines titled “Fly Over Cyber Monday”
•    Bronze - Digital - Travel & Leisure for LATAM Airlines titled “Fly Over Cyber Monday”

 

Pancho González, Co-Founder & Chief Creative Officer at Inbrax, Santiago and LIA Digital and Social Media & Influencers Juror commented, “First of all, I want to thank you for the amazing experience of being one of the jurors for LIA this year, during the week in Las Vegas. The organization, the judging system, the show, the quality of the people involved, the work entered, the food, everything was perfect and with a lot of takeaways. LIA had the ability to bring together the most brilliant and restless minds of the creative world and did it in person, as it should be, during a week to judge the cases that were competing with the highest standards. And in addition to generating this virtuous ecosystem, LIA was able to complement the difficult task of judging entries with entertainment that you can only find in Las Vegas and thus generate an environment of friendship and networking that is unique in its kind on the planet. Viva LIA, viva Las Vegas.”

 

COLOMBIA takes home two Bronze Statues and three Finalists:

DAVID Bogotá, Bogotá
•    Finalist - Radio & Audio - Social Media Platforms for Budweiser titled “WhatsApp Records”

 

draftLine Bogotá, Bogotá
•    Bronze - Transformative Business Impact - Creative Operational Transformation for Club Colombia/ABinBev titled “Fortaleza (Fortitude)”
•    Finalist - Transformative Business Impact - Specific Sector Innovations for Club Colombia/ABinBev titled “Fortaleza (Fortitude)”

 

Leo Burnett, Bogotá
•    Bronze - Creative Use of Data - Real-Time Data for Pony Malta titled “Billy The Watcher”
•    Finalist - Creative Use of Data - Data-Led Targeting for Pony Malta titled “Billy The Watcher”

COSTA RICA takes home two Bronze Statues:

Interaction Costa Rica, San José
•    Bronze - Creativity In PR - Crisis Management - Reactive for Data Center CR titled “From Hydro To Crypto”
•    Bronze - Transformative Business Impact - Creative Operational Transformation for Data Center CR titled “From Hydro To Crypto”

GUATEMALA attains a Finalist:

el taier DDB Centro, Guatemala
•    Finalist - TV/Cinema - Public Service/Social Responsibility for El Refugio de la Niñez titled “The Endless Journey”

HONDURAS takes home a Grand LIA and two Gold Statues:

Ogilvy Honduras, Tegucigalpa was awarded the first Grand LIA for Honduras.
They were awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”
They also took home two Gold Statues:
•    Gold - Ambient & Activation - Public Service/Social Responsibility for Grupo Estratégico PAE titled “Morning After Island”
•    Gold - Creativity In PR - Public Service/Social Responsibility for Grupo Estratégico PAE titled “Morning After Island”

 

Barbara Levy, President of LIA, said, “This is the first Grand LIA from Honduras and we want to congratulate the agency for their excellent work. It is not easy to win a statue but Ogilvy Honduras has gone for more than just Gold. They won the best of the best. We know this is just the start and we are expecting to see more great work, not just from Honduras, but also from the rest of Latin America. Just looking at the statue tally for this region will show you how the creative ideas from this part of the world has impressed our judges. Our heartiest congratulations to the winners!”

 

In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.