21 GRAND LIAS AND 733 GOLD, SILVER AND BRONZE STATUES AWARDED AT
2022 LONDON INTERNATIONAL AWARDS
The United States Lead with 10 Grand LIAs taking home a total of 254 Statues
Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 Winners from across 27 disciplines.
Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
The United States has again exceled, being the most awarded country at LIA 2022. After the onsite judging concluded in Las Vegas, agencies from the United States won a staggering 254 statues - 10 Grand LIAs, 59 Gold, 91 Silver and 94 Bronze Statues, as well as, 62 Finalists. Area 23, New York and L&C New York both win three Grand LIAs each. alma DDB, Miami takes home two Grand LIAs, while FCB Chicago and VIRTUE Worldwide brings home one Grand LIA each.
Moving south of the border, for the first time in the history of the Show, Mexico wins two Grand LIAs! Well done, DDB México!
Collette Douaihy, Global Chief Creative Officer at Dentsu Health and LIA Health & Wellness - Craft and Pharma & Medical – Craft Jury President, stated, “We have the "Unwearable Collection'' - a phenomenal piece of craft. This is a piece that the jury felt that it pushed craft to a new level. There are similar ideas out there in the space, but not as well-crafted to that level.” She went on to say "Little Sugar" won for Health & Wellness – Craft. It talks about sugar being disguised in different ways. This campaign is well crafted from the copywriting to the illustration to the typography. It took several golds and this piece will probably go on a global roadshow, which talks about the importance and the diversity of the piece.”
Mark Gross, Co-Founder & Chief Creative Officer at Highdive and LIA Radio & Audio and Podcast Jury President commented, “One of the pieces that stood out was from Walmart titled "Bedtime Stories". It was a great tech idea, beautiful storytelling and a way to give back to the community. And it really resonated with us."
Other firsts for the Show this year include the first Grand LIA for Honduras, a Grand LIA for Thailand and two Grand LIAs for United Arab Emirates. Ogilvy Honduras brought home the Creativity In PR Public Service/ Social Responsibility Grand LIA while Ogilvy Group Thailand was awarded the Grand in TV/Cinema. Impact BBDO Dubai did extremely well winning two Grand LIAs. Well done!
Della Sweetman, Chief Business Development Officer Executive Lead, Global Creative, Strategy and Planning at FleishmanHillard and Creativity in PR Jury President, commented “One of the things that we took to heart as the inaugural Creativity in PR jury is that we need to set the standard, how the craft would be evaluated not just in this instance but from here on out. We saw some beautiful work.” On the Creativity in PR Grand LIA, she continued, “It's just a beautiful piece of work from Honduras which was the morning-after island. It was just a great symbol of a woman taking back her reproductive rights, which was such a beautiful and poignant piece of work.”
For Europe, Germany rises to the top of the European leaderboard taking home 81 Statues; a Grand LIA, 22 Gold, 26 Silver and 32 Bronze Statues. Scholz & Friends, Berlin brought home the Health & Wellness Public Service/Social Responsibility Grand LIA.
Not to be outdone, Austria won their first Grand LIA in the inaugural Creativity in PR category. Jung von Matt DONAU, Vienna made Austria proud bringing home the first Grand LIA.
Sweden also brought home the highly sought-after Grand LIA. Congratulations go out to McCann Stockholm for bringing home the Online Film Grand LIA.
Australia was awarded a Grand LIA to add to their tally of 27 Statues; 7 Gold, 7 Silver and 13 Bronze. Howatson+Company was awarded the Ambient & Activation Grand LIA.
India fared well, picking up 37 Statues including a Grand LIA. The Integration Grand LIA was awarded to Ogilvy India, Mumbai.
Many emerging countries in the Eastern bloc fared extremely well. Serbia wins an impressive three Gold Statues and a Silver; Lithuania wins its first bronze Statue.
Not to be left out, Kenya, in East Africa, wins its first Bronze Statue this year.
Barbara Levy, President of LIA, said, “This has been a very exciting year for LIA. Not just because we are back onsite, but because we are seeing entries from emerging countries win Statues. It’s always heartening to see ideas from all over the world applauded by judges from different backgrounds and cultures across the globe. What better affirmation is there? Kudos to everyone who has used their talent and put in the time to make their ideas push the boundaries of creativity further. You deserve the prize!”
In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.
Of The Year Winners will be Announced on 8th November.
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year 21 Grand LIAs were awarded:
Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”
alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”,”Wendy's”
DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”
Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”
Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”
L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”
L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”
Area 23, An IPG Health Company, New York was awarded the Health & Wellness - Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”
Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”
Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”
McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical - Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”
alma DDB, Miami was awarded the Print Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”, “Wendy's”
VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”
FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”
L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”
Notes to the Editor:
London International Awards (LIA) is the Creative Awards for Creatives. We stand as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.
Barbara Levy, was the first woman to start and operate an International Awards Show honoring multiple media types. Now, 37 years later, the company is still the only International Awards Show completely owned and operated by a woman.
LIA’s mantra is that creativity is everything in the advertising, design and technology business in all forms of media. That is why each year, LIA assembles the most celebrated creatives in the industry together in Las Vegas to judge all the submitted work.
All jurors are required to be on-site in Las Vegas for all rounds of judging. Every juror on every judging panel sees every piece of work within every category of their competitions at the same time. There is no pre-judging or division of the work amongst the jury.
As a way to give back to the industry, LIA fully funds an educational program called Creative LIAisons at an approximate cost of $250,000 USD annually. The mission of Creative Liaisons is to develop, educate, inspire and grow young creative talent. The goal of this initiative is to be the elite standard in creative coaching.