2022 Winners releases

Marketing & Public Relations:
Patricia Censoprano
Senior Vice President -
Marketing & PR
patricia@liaawards.com
Telephone: +1 917 287 2824


BBDO WORLDWIDE WINS 30 STATUES INCLUDING TWO GRAND LIAS

18 October 2022
BBDO WORLDWIDE WINS 30 STATUES 
INCLUDING TWO GRAND LIAS 
AT 2022 LONDON INTERNATIONAL AWARDS
 
               IMPACT BBDO DUBAI WINS TWO GRAND LIAS AND 12 ADDITIONAL STATUES
 
(New York,18th October, 2022) Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 Winners from across 27 disciplines.  
 
Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories.  Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions. 
 
This is the first time that Impact BBDO Dubai has won a Grand LIA.  They doubled their winning with not just one but two Grand LIAs. In addition, they were awarded, five Gold, six Silver, one Bronze Statue and one Finalist.
 
The two Grand LIA winners from Impact BBDO, Dubai were for two different pieces of work; TENA “Despair No More” in Health & Wellness and Anhar Newspaper “The Election Edition” in Non-Traditional.  
 
This year BBDO Agencies take home two Grand LIAs, five Gold, 14 Silver and nine Bronze and attain six Finalists.
 
The Jury Presidents for Health & Wellness and Non-Traditional were very impressed with the winning work.
 
According to Tim Hawkey, Chief Creative Officer of AREA 23 who presided over the Health & Wellness jury, “This work for TENA created a huge cultural movement; to rename menopause or ‘the age of despair’ as it was called in Arabic and ultimately changed the actual word in the dictionary. What an achievement in terms of scale and impact on the region.”
 
Doerte Spengler-Ahrens, Managing Creative Director of JvM SAGA & Partner at Jung von Matt and LIA Jury President of Non-Traditional said, “We gave the Grand LIA to a newspaper who donated their paper to the country so there was no excuse not to have an election. This piece of Non-Traditional work is not just about doing ads. It opened a new door." This piece of work also fared well in the inaugural Creativity in PR, winning several Silver Statues.
 
Barbara Levy, President of LIA, said, “It’s an honor to win one Grand LIA, but to win two Grand LIAs for two different pieces of work is pushing creativity into the stratosphere of excellence.  Impact BBDO is our first-time Grand LIA winner and we are happy that it is a double honor for them. Heartiest Congratulations to the team and to all BBDO winners”

IMPACT BBDO, Dubai
•    Grand in Health & Wellness - Grand LIA for TENA titles “Despair No More”
•    Grand in Non-Traditional - Grand LIA for AnNahar Newspaper titles “The Elections Edition” 
•    Gold in Ambient & Activation - Media for AnNahar Newspaper titles “The Elections Edition”
•    Gold in Health & Wellness - Use of Social Media for TENA titles “Despair No More”
•    Gold in Non-Traditional - Media for AnNahar Newspaper titles “The Elections Edition”
•    Gold in Non-Traditional - Political for AnNahar Newspaper titles “The Elections Edition”
•    Gold in Print - Political for AnNahar Newspaper titles “The Elections Edition”
•    Silver in Ambient & Activation - Political for AnNahar Newspaper titles “The Elections Edition”
•    Silver in Creativity In PR - Media for AnNahar Newspaper titles “The Elections Edition”
•    Silver in Creativity In PR - Use of Events and Stunts for AnNahar Newspaper titles “The Elections Edition”
•    Silver in Health & Wellness - Corporate Communication for TENA titles “Despair No More”
•    Silver in Print - Media for AnNahar Newspaper titles “The Elections Edition”
•    Silver in Print - Zeitgeist for AnNahar Newspaper titles “The Elections Edition”
•    Bronze in Integration - Media for AnNahar Newspaper titles “The Elections Edition”
•    Finalist in Integration - Political for AnNahar Newspaper titles “The Elections Edition”

Winning  agencies listed alphabetically:
 
AMVBBDO, London
•    Silver in Health & Wellness - Craft - Direction for Bodyform titles “#periodsomnia”
•    Bronze in Ambient & Activation - Sustainability for Sheba titles “Hope Reef”
 
BBDO Bangkok, Bangkok
•    Bronze in Online Film - Beauty for Clean & Clear Foaming Face Wash titles “This Commercial Doesn't Understand You At All”
 
BBDO Belgium, Brussels
•    Silver in Creativity In The Metaverse - Gaming for Decathlon titles “The Breakaway”
•    Silver in Digital - Corporate Image for Decathlon titles “The Breakaway”
•    Bronze in Creativity In PR - Sports for Decathlon titles “The Breakaway”
•    Bronze in Digital - Sports for Decathlon titles “The Breakaway”
•    Finalist in Branded Entertainment - Experiential/Live Events for Decathlon titles “The Breakaway”
•    Finalist in Creativity In PR - Retail for Decathlon titles “The Breakaway”
 
BBDO India, Mumbai
•    Silver in Transformative Business Impact - Purpose for Ariel titles “See Equal #ShareTheLoad”
 
BBDO New York, New York
•    Silver in Branded Entertainment - Public Service/Social Responsibility for Sandy Hook Promise titles “Teenage Dreams”
•    Silver in Health & Wellness - Public Service/Social Responsibility for Sandy Hook Promise titles “Teenage Dreams”
•    Silver in Health & Wellness - Craft - Direction for Sandy Hook Promise titles “Teenage Dreams”
•    Silver in Health & Wellness - Craft - Music & Sound Design for Sandy Hook Promise titles “Teenage Dreams”
•    Bronze in Health & Wellness - Craft - Editing for Sandy Hook Promise titles “Teenage Dreams”
•    Bronze in Online Film - Public Service/Social Responsibility for Sandy Hook Promise titles “Teenage Dreams”
•    Bronze in Production & Post-Production - Direction for Sandy Hook Promise titles “Teenage Dreams”
•    Bronze in TV/Cinema - Public Service/Social Responsibility for Sandy Hook Promise titles “Teenage Dreams”
•    Finalist in Creative Use of Data - Data-Led Creativity for Pedgree titles “Rescue Doodles”
•    Finalist in Music & Sound - Original Music with Lyrics for American Red Cross titles “You've Got Time”
•    Finalist in Transformative Business Impact - Specific Sector Innovations for Bacardi titles “Music Liberates”
 
In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.
 
Of The Year Winners will be Announced on 8th November.
 
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year 21 Grand LIAs were awarded:
 
Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”
 
alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”,”Wendy's”
 
DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”
 
Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”
 
Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”
 
L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
 
DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”
 
L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
 
IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”
 
Area 23, An IPG Health Company, New York was awarded the Health & Wellness - Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”
 
Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”
 
Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
 
IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”
 
McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”
 
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”
 
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical - Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”
 
alma DDB, Miami was awarded the Print Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”, “Wendy's”
 
VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”
 
FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”
 
L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
 
Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”

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Notes to the Editor:

London International Awards (LIA) is the Creative Awards for Creatives. We stand as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.
 
Barbara Levy, was the first woman to start and operate an International Awards Show honoring multiple media types. Now, 37 years later, the company is still the only International Awards Show completely owned and operated by a woman.
 
LIA’s mantra is that creativity is everything in the advertising, design and technology business in all forms of media. That is why each year, LIA assembles the most celebrated creatives in the industry together in Las Vegas to judge all the submitted work.
 
All jurors are required to be on-site in Las Vegas for all rounds of judging. Every juror on every judging panel sees every piece of work within every category of their competitions at the same time. There is no pre-judging or division of the work amongst the jury. 
 
As a way to give back to the industry, LIA fully funds an educational program called Creative LIAisons at an approximate cost of $250,000 USD annually.  The mission of Creative Liaisons is to develop, educate, inspire and grow young creative talent. The goal of this initiative is to be the elite standard in creative coaching.