2022 Winners releases
FCB WORLDWIDE WINS 30 STATUES INCLUDING A GRAND LIA
18 October 2022FCB WORLDWIDE WINS 30 STATUES INCLUDING
A GRAND LIA AT
2022 LONDON INTERNATIONAL AWARDS
A GRAND LIA AT
2022 LONDON INTERNATIONAL AWARDS
FCB Chicago wins a Grand LIA in Radio & Audio
(New York,18th October, 2022) Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 Winners from across 27 disciplines.
Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
In total, FCB as a network won one Grand LIA, nine Gold, 10 Silver, 10 Bronze Statues and 12 Finalists.
This year, FCB Chicago dominated in Radio & Audio, winning not just the Grand LIA but also three Gold Statues in Radio & Audio. This piece of work for Walmart titled ‘Bedtime Stories’ also won Gold in Radio & Audio - Innovative Use of Radio and in Corporate Image, as well as, in Digital – Corporate.
FCB Chicago, Chicago
• GRAND LIA in Radio & Audio - Grand LIA for Walmart titled “Bedtime Stories”
• Gold in Digital - Corporate Image for Walmart titled “Bedtime Stories”
• Gold in Radio & Audio - Corporate Image for Walmart titled “Bedtime Stories”
• Gold in Radio & Audio - Innovative Use of Radio & Audio for Walmart titled “Bedtime Stories”
• Silver in Ambient & Activation - Corporate Image for Walmart titled “Bedtime Stories”
• Silver in Radio & Audio - Travel & Leisure for Go RVing titled “Don't Let Your Vacation Ruin Your Vacation - Air Travel”
• Bronze in Social Media & Influencers - Political for The Political Shakti + The Times Of India titled “Nominate Me Selfie”
• Finalist in Design - Zeitgeist for UNAIDS titled “Unbox Me”
• Finalist in Digital - Public Service/Social Responsibility for Walmart titled “Bedtime Stories”
• Finalist in Social Media & Influencers - Public Service/Social Responsibility for SOS Children's Villages India titled “Chatpat”
• GRAND LIA in Radio & Audio - Grand LIA for Walmart titled “Bedtime Stories”
• Gold in Digital - Corporate Image for Walmart titled “Bedtime Stories”
• Gold in Radio & Audio - Corporate Image for Walmart titled “Bedtime Stories”
• Gold in Radio & Audio - Innovative Use of Radio & Audio for Walmart titled “Bedtime Stories”
• Silver in Ambient & Activation - Corporate Image for Walmart titled “Bedtime Stories”
• Silver in Radio & Audio - Travel & Leisure for Go RVing titled “Don't Let Your Vacation Ruin Your Vacation - Air Travel”
• Bronze in Social Media & Influencers - Political for The Political Shakti + The Times Of India titled “Nominate Me Selfie”
• Finalist in Design - Zeitgeist for UNAIDS titled “Unbox Me”
• Finalist in Digital - Public Service/Social Responsibility for Walmart titled “Bedtime Stories”
• Finalist in Social Media & Influencers - Public Service/Social Responsibility for SOS Children's Villages India titled “Chatpat”
Mark Gross, Co-Founder/CCO of Highdive and Jury President of Radio & Audio and Podcast said: "Walmart ‘Bedtime Stories’ really stood out. It was a great tech idea, beautiful storytelling and a way to give back to the community. And it really resonated with us."
The other big FCB winners are FCB offices in New York and Toronto, which won three Gold each.
Barbara Levy, President of LIA, said, “There was very strong work from across the FCB offices. We have the best juries and anything less than excellent would fall by the wayside. To win a statue already proves one’s creative strength. To win a Grand, takes it to another level. Well done!”
The list of winning FCB agencies listed alphabetically:
FCB Lisboa, Lisbon
• Bronze in Design - Zeitgeist for Penguin Random House Portugal titled “Portuguese (Re)Constitution”
• Finalist in Creativity In PR - National Market for Penguin Random House Portugal titled “Portuguese (Re)Constitution”
FCB, Montreal
• Bronze in Non-Traditional - Creativity in Commerce for BMO titled “Gear Up”
• Finalist in Evolution - Creativity in Commerce for BMO titled “Gear Up”
• Finalist in Non-Traditional - Financial Services for BMO titled “Gear Up”
• Bronze in Non-Traditional - Creativity in Commerce for BMO titled “Gear Up”
• Finalist in Evolution - Creativity in Commerce for BMO titled “Gear Up”
• Finalist in Non-Traditional - Financial Services for BMO titled “Gear Up”
FCB New York, New York
• Gold in Non-Traditional - Business-to-Business for Spotify Advertising titled “A Song For Every CMO”
• Gold in Non-Traditional - Direct Marketing for Spotify Advertising titled “A Song For Every CMO”
• Gold in Radio & Audio - Use of Music for Spotify Advertising titled “A Song For Every CMO”
• Silver in Branded Entertainment - Augmented Reality for Anheuser Busch Michelob ULTRA titled “McEnroe vs McEnroe”
• Silver in Evolution - Experiential/Live Events for Anheuser Busch Michelob ULTRA titled “McEnroe vs McEnroe”
• Silver in Radio & Audio - Creative Use of Data for Spotify Advertising titled “A Song For Every CMO”
• Silver in Radio & Audio - Original Music for Spotify Advertising titled “A Song For Every CMO”
• Silver in Radio & Audio - Campaign for Spotify Advertising - A Song For Every CMO Campaign - titled “Rachel”, “Brad”
• Bronze in Ambient & Activation - Beverages - Alcoholic for Anheuser Busch Michelob ULTRA titled “McEnroe vs McEnroe”
• Bronze in Creative Use of Data - Data-Led Creativity for Spotify Advertising titled “A Song For Every CMO”
• Bronze in Digital - Business-to-Business for Spotify Advertising titled “A Song For Every CMO”
• Bronze in TV/Cinema - Innovative Use of TV/Cinema for ABInBev mike's Hard Lemonade titled “mike's in a Beer World”
• Finalist in Non-Traditional - Beverages - Alcoholic for Anheuser Busch Michelob ULTRA titled “McEnroe vs McEnroe”
• Finalist in Non-Traditional - Live Events - Beyond Advertising for Anheuser Busch Michelob ULTRA titled “McEnroe vs McEnroe”
• Finalist in Radio & Audio - Innovative Use of Radio & Audio for Spotify Advertising titled “A Song For Every CMO”
• Finalist in Radio & Audio - Performance/Casting for Spotify Advertising titled “A Song For Every CMO”
• Finalist in Radio & Audio - Social Media Platforms for Spotify Advertising titled “A Song For Every CMO”
• Gold in Non-Traditional - Business-to-Business for Spotify Advertising titled “A Song For Every CMO”
• Gold in Non-Traditional - Direct Marketing for Spotify Advertising titled “A Song For Every CMO”
• Gold in Radio & Audio - Use of Music for Spotify Advertising titled “A Song For Every CMO”
• Silver in Branded Entertainment - Augmented Reality for Anheuser Busch Michelob ULTRA titled “McEnroe vs McEnroe”
• Silver in Evolution - Experiential/Live Events for Anheuser Busch Michelob ULTRA titled “McEnroe vs McEnroe”
• Silver in Radio & Audio - Creative Use of Data for Spotify Advertising titled “A Song For Every CMO”
• Silver in Radio & Audio - Original Music for Spotify Advertising titled “A Song For Every CMO”
• Silver in Radio & Audio - Campaign for Spotify Advertising - A Song For Every CMO Campaign - titled “Rachel”, “Brad”
• Bronze in Ambient & Activation - Beverages - Alcoholic for Anheuser Busch Michelob ULTRA titled “McEnroe vs McEnroe”
• Bronze in Creative Use of Data - Data-Led Creativity for Spotify Advertising titled “A Song For Every CMO”
• Bronze in Digital - Business-to-Business for Spotify Advertising titled “A Song For Every CMO”
• Bronze in TV/Cinema - Innovative Use of TV/Cinema for ABInBev mike's Hard Lemonade titled “mike's in a Beer World”
• Finalist in Non-Traditional - Beverages - Alcoholic for Anheuser Busch Michelob ULTRA titled “McEnroe vs McEnroe”
• Finalist in Non-Traditional - Live Events - Beyond Advertising for Anheuser Busch Michelob ULTRA titled “McEnroe vs McEnroe”
• Finalist in Radio & Audio - Innovative Use of Radio & Audio for Spotify Advertising titled “A Song For Every CMO”
• Finalist in Radio & Audio - Performance/Casting for Spotify Advertising titled “A Song For Every CMO”
• Finalist in Radio & Audio - Social Media Platforms for Spotify Advertising titled “A Song For Every CMO”
FCB, Toronto
• Gold in Creative Use of Data - Data-Led Creativity for Canadian Down Syndrome Society titled “The Mindsets Paper”
• Gold in Health & Wellness - Creative Use of Data for Canadian Down Syndrome Society titled “The Mindsets Paper”
• Gold in Health & Wellness - Public Service/Social Responsibility for Canadian Down Syndrome Society titled “The Mindsets Paper”
• Silver in Ambient & Activation - Creativity in Commerce for Lotto Max titled “Dream Drop”
• Silver in Evolution - Creativity in Commerce for Lotto Max titled “Dream Drop”
• Bronze in Ambient & Activation - Entertainment for Lotto Max titled “Dream Drop”
• Bronze in Integration - Creativity in Commerce for Lotto Max titled “Dream Drop”
• Finalist in Non-Traditional - Creative Use of Data for Canadian Down Syndrome Society titled “The Mindsets Paper”
• Gold in Creative Use of Data - Data-Led Creativity for Canadian Down Syndrome Society titled “The Mindsets Paper”
• Gold in Health & Wellness - Creative Use of Data for Canadian Down Syndrome Society titled “The Mindsets Paper”
• Gold in Health & Wellness - Public Service/Social Responsibility for Canadian Down Syndrome Society titled “The Mindsets Paper”
• Silver in Ambient & Activation - Creativity in Commerce for Lotto Max titled “Dream Drop”
• Silver in Evolution - Creativity in Commerce for Lotto Max titled “Dream Drop”
• Bronze in Ambient & Activation - Entertainment for Lotto Max titled “Dream Drop”
• Bronze in Integration - Creativity in Commerce for Lotto Max titled “Dream Drop”
• Finalist in Non-Traditional - Creative Use of Data for Canadian Down Syndrome Society titled “The Mindsets Paper”
Horizon FCB Dubai, Dubai
• Silver in Creativity In The Metaverse - Blockchain for Children of Female Prisoners' Association titled “Breakchains With Blockchain”
• Bronze in Creativity In The Metaverse - NFTs for Children of Female Prisoners' Association titled “Breakchains With Blockchain”
• Silver in Creativity In The Metaverse - Blockchain for Children of Female Prisoners' Association titled “Breakchains With Blockchain”
• Bronze in Creativity In The Metaverse - NFTs for Children of Female Prisoners' Association titled “Breakchains With Blockchain”
In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.
Of The Year Winners will be Announced on 8th November.
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year 21 Grand LIAs were awarded:
Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”
alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”,”Wendy's”
DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”
Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”
Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”
L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”
L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”
Area 23, An IPG Health Company, New York was awarded the Health & Wellness - Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”
Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”
Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”
McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical - Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”
alma DDB, Miami was awarded the Print Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”, “Wendy's”
VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”
FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”
L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”
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Notes to the Editor:
London International Awards (LIA) is the Creative Awards for Creatives. We stand as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.
Barbara Levy, was the first woman to start and operate an International Awards Show honoring multiple media types. Now, 37 years later, the company is still the only International Awards Show completely owned and operated by a woman.
LIA’s mantra is that creativity is everything in the advertising, design and technology business in all forms of media. That is why each year, LIA assembles the most celebrated creatives in the industry together in Las Vegas to judge all the submitted work.
All jurors are required to be on-site in Las Vegas for all rounds of judging. Every juror on every judging panel sees every piece of work within every category of their competitions at the same time. There is no pre-judging or division of the work amongst the jury.
As a way to give back to the industry, LIA fully funds an educational program called Creative LIAisons at an approximate cost of $250,000 USD annually. The mission of Creative Liaisons is to develop, educate, inspire and grow young creative talent. The goal of this initiative is to be the elite standard in creative coaching.