2022 Winners releases
MCCANN WORLDWIDE WINS 41 STATUES INCLUDING A GRAND LIA
18 October 2022MCCANN WORLDWIDE WINS 41 STATUES
INCLUDING A GRAND LIA AT
2022 LONDON INTERNATIONAL AWARDS
INCLUDING A GRAND LIA AT
2022 LONDON INTERNATIONAL AWARDS
McCann Stockholm wins a Grand LIA in Online Film
(New York,18th October, 2022) Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 Winners from across 27 disciplines.
Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
In total, McCann Worldgroup agencies won 41 Statues; one Grand LIA, seven Gold, 10 Silver, 23 Bronze and attained 16 Finalists.
McCann Stockholm leads the way by winning the Online Film Grand LIA for the Swedish Food Federation titled “Eat a little Swede”. In addition, three different juries awarded them five statues for their work for the Swedish Food Federation .
• GRAND LIA in Online Film - Grand LIA for Swedish Food Federation titled “Eat a Swede”
• Gold in Branded Entertainment - Documentary Short Film for Swedish Food Federation titled “Eat a Swede”
• Gold in Online Film - Branded Content for Swedish Food Federation titled “Eat a Swede”
• Gold in Online Film - Public Service/Social Responsibility for Swedish Food Federation titled “Eat a Swede”
• Bronze in Branded Entertainment - Public Service/Social Responsibility for Swedish Food Federation titled “Eat a Swede”
• Bronze in Creativity In PR - Public Service/Social Responsibility for Swedish Food Federation titled “Eat a Swede”
Ali Rez, Chief Creative Officer MENAP, Impact BBDO and Jury President of TV/Cinema and Online Film said, “’Eat a Swede’ won the Grand LIA not only because of its bravery, but the way it was written, the way it was thought through. It went beyond the film itself”
McCann New York, New York were awarded two Gold Statues, two Silver and one Bronze and four finalists for various pieces of work:
• Gold in Integration - Creativity in Commerce for Mastercard titled “Touch Card”
• Gold in Integration - Financial Services for Mastercard – “Touch Card”
• Silver in Design - Direct Marketing - Consumer Campaign for Mastercard - Touch Card Campaign
• Silver in Radio & Audio - Use of Music for Microsoft titled “Anthem For All”
• Bronze in Radio & Audio - Innovative Use of Radio & Audio for Microsoft titled “Anthem For All”
• Finalist in Non-Traditional - Best Use of Real Time Advertising for March For Our Lives titled “Thoughts & Prayers”
• Finalist in Non-Traditional - Live Events - Beyond Advertising for March For Our Lives titled “Thoughts & Prayers”
• Finalist in Non-Traditional - Creativity in Commerce for Mastercard titled “Touch Card”
• Finalist in Non-Traditional - Financial Services for Mastercard titled “Touch Card”
Barbara Levy, President of LIA, said, “’Eat a Swede’ was well loved in Online Film and Branded Entertainment. Just like all the work that McCann does, it was unexpected and fresh. These year’s winners span everything from Film to Creative Use of Data to even our newest competition, Creativity in PR. The winners should be very proud of their work. And we are very proud to be able to award and showcase them in the show”
Additional Winners and Finalists (in alphabetical order by Country):
WMcCann, Rio de Janeiro
• Gold in Evolution - Media Creativity for L´Oreal titled “Paywall Down”
• Bronze in Digital - Banners for L´Oreal Paris titled “Paywall Down”
• Finalist in Evolution - Media Innovation for L´Oreal titled “Paywall Down”
Performance Art, Toronto
• Silver in Creative Use of Data - Data Visualization for Black & Abroad titled “The Black Elevation Map”
• Bronze in Creative Use of Data - Data Integration for Black & Abroad titled “The Black Elevation Map”
• Bronze in Design - Creative Use of Data for Black & Abroad titled “The Black Elevation Map”
• Bronze in Non-Traditional - Creative Use of Data for Black & Abroad titled “The Black Elevation Map”
• Bronze in Non-Traditional - Travel & Leisure for Black & Abroad titled “The Black Elevation Map”
• Finalist in Digital - Creative Use of Data for Black & Abroad titled “The Black Elevation Map”
• Finalist in Digital - Travel & Leisure for Black & Abroad titled “The Black Elevation Map”
McCann Santiago, Santiago
• Silver in Creativity In PR - Events for Greenpeace titled “El Sacrificio”
• Bronze in Health & Wellness - Health Institutions for National Cancer Institute titled “Graffitesticle”
• Bronze in Health & Wellness - Public Service/Social Responsibility for National Cancer Institute titled “Graffitesticle”
• Silver in Creative Use of Data - Data Visualization for Black & Abroad titled “The Black Elevation Map”
• Bronze in Creative Use of Data - Data Integration for Black & Abroad titled “The Black Elevation Map”
• Bronze in Design - Creative Use of Data for Black & Abroad titled “The Black Elevation Map”
• Bronze in Non-Traditional - Creative Use of Data for Black & Abroad titled “The Black Elevation Map”
• Bronze in Non-Traditional - Travel & Leisure for Black & Abroad titled “The Black Elevation Map”
• Finalist in Digital - Creative Use of Data for Black & Abroad titled “The Black Elevation Map”
• Finalist in Digital - Travel & Leisure for Black & Abroad titled “The Black Elevation Map”
McCann Santiago, Santiago
• Silver in Creativity In PR - Events for Greenpeace titled “El Sacrificio”
• Bronze in Health & Wellness - Health Institutions for National Cancer Institute titled “Graffitesticle”
• Bronze in Health & Wellness - Public Service/Social Responsibility for National Cancer Institute titled “Graffitesticle”
MRM, Santiago
• Bronze in Digital - Creative Use of Data for LATAM Airlines titled “Fly Over Cyber Monday”
• Bronze in Digital - Travel & Leisure for LATAM Airlines titled “Fly Over Cyber Monday”
McCann, Frankfurt
• Finalist in Radio & Audio - Performance/Casting for wish.com titled “Not Tears of Joy”
• Finalist in Radio & Audio - Script Writing for wish.com titled “Not Tears of Joy”
• Bronze in Digital - Creative Use of Data for LATAM Airlines titled “Fly Over Cyber Monday”
• Bronze in Digital - Travel & Leisure for LATAM Airlines titled “Fly Over Cyber Monday”
McCann, Frankfurt
• Finalist in Radio & Audio - Performance/Casting for wish.com titled “Not Tears of Joy”
• Finalist in Radio & Audio - Script Writing for wish.com titled “Not Tears of Joy”
McCann, Duesseldorf
• Finalist in Music & Sound - Original Music with Lyrics for ALDI titled “Holy Night Shift”
• Finalist in Music & Sound - Original Music with Lyrics for ALDI titled “Holy Night Shift”
McCann Worldgroup, Mumbai
• Silver in Non-Traditional - Creativity in Commerce for Ujjivan Small Finance Bank titled “Shagun Ka Lifafa”
• Bronze in Non-Traditional - Direct Marketing for Ujjivan Small Finance Bank titled “Shagun Ka Lifafa”
• Silver in Non-Traditional - Creativity in Commerce for Ujjivan Small Finance Bank titled “Shagun Ka Lifafa”
• Bronze in Non-Traditional - Direct Marketing for Ujjivan Small Finance Bank titled “Shagun Ka Lifafa”
Commonwealth / McCann Worldgroup, Mexico
• Finalist in Design - Signage for Chevrolet titled “Signs From Beyond”
• Finalist in Design - Signage for Chevrolet titled “Signs From Beyond”
McCann Worldgroup Singapore, Singapore
• Finalist in Health & Wellness - Creative Use of Data for Cigna titled “StressWaves”
• Finalist in Health & Wellness - Creative Use of Data for Cigna titled “StressWaves”
McCann Spain, Madrid
• Silver in Branded Entertainment - Online Episode/Special for IKEA Novedades titled “Trapped in the 90s”
• Bronze in Branded Entertainment - Reality/Unscripted/Alternative TV Show for IKEA Novedades titled “Trapped in the 90s”
• Bronze in Digital - Branded Content for IKEA Novedades titled “Trapped in the 90s”
• Bronze in Integration - Creativity in Commerce for IKEA Novedades titled “Trapped in the 90s”
• Bronze in Social Media & Influencers - Retail for IKEA Novedades titled “Trapped in the 90s”
• Finalist in Digital - Creativity in Commerce for IKEA Novedades titled “Trapped in the 90s”
• Silver in Branded Entertainment - Online Episode/Special for IKEA Novedades titled “Trapped in the 90s”
• Bronze in Branded Entertainment - Reality/Unscripted/Alternative TV Show for IKEA Novedades titled “Trapped in the 90s”
• Bronze in Digital - Branded Content for IKEA Novedades titled “Trapped in the 90s”
• Bronze in Integration - Creativity in Commerce for IKEA Novedades titled “Trapped in the 90s”
• Bronze in Social Media & Influencers - Retail for IKEA Novedades titled “Trapped in the 90s”
• Finalist in Digital - Creativity in Commerce for IKEA Novedades titled “Trapped in the 90s”
Prime Weber Shandwick, Stockholm
• Silver in Creativity In PR - Fashion & Accessories for H&M Foundation titled “Billion Dollar Collection”
• Silver in Creativity In PR - Fashion & Accessories for H&M Foundation titled “Billion Dollar Collection”
McCann Bristol, Bristol
• Finalist in Radio & Audio - Script Writing for Waterstones titled “Dress”
• Finalist in Radio & Audio - Script Writing for Waterstones titled “Dress”
215 McCann, San Francisco
• Silver in Music & Sound - Sound Design for Halo infinite titled “Forever We Fight”
• Bronze in Music & Sound - Original Music with Lyrics for Halo Infinite titled “Lightbringers”
• Silver in Music & Sound - Sound Design for Halo infinite titled “Forever We Fight”
• Bronze in Music & Sound - Original Music with Lyrics for Halo Infinite titled “Lightbringers”
Commonwealth // McCann, Detroit
• Bronze in Design - Use of Photography Campaign for Motown Museum titled “Flyin High”, “Mercy Mercy Me”, “Right On,What's Going On”, “What's Happening Brother”, “Wholy Holy”
• Bronze in Integration - Automotive for Chevrolet titled “Apple Pie Hot Dog”
• Bronze in Production & Post-Production - Direction for Chevrolet titled “Walter the Cat”
• Finalist in Online Film - Automotive for Chevrolet titled “Walter the Cat”
• Finalist in TV/Cinema - Automotive for Chevrolet titled “Walter the Cat”
• Bronze in Design - Use of Photography Campaign for Motown Museum titled “Flyin High”, “Mercy Mercy Me”, “Right On,What's Going On”, “What's Happening Brother”, “Wholy Holy”
• Bronze in Integration - Automotive for Chevrolet titled “Apple Pie Hot Dog”
• Bronze in Production & Post-Production - Direction for Chevrolet titled “Walter the Cat”
• Finalist in Online Film - Automotive for Chevrolet titled “Walter the Cat”
• Finalist in TV/Cinema - Automotive for Chevrolet titled “Walter the Cat”
MRM New York, New York
• Silver in Creativity In The Metaverse - NFTs for Movember titled “Nonfungible Testicles”
• Bronze in Design - Creative Use of Data for American Queen Voyages titled “NautiCode”
• Silver in Creativity In The Metaverse - NFTs for Movember titled “Nonfungible Testicles”
• Bronze in Design - Creative Use of Data for American Queen Voyages titled “NautiCode”
Weber Shandwick, New York
• Gold in Creativity In PR - Sponsorship for Bud Light titled “The Heinicke Deal”
• Silver in Non-Traditional - Social Media Platforms for Bud Light titled “The Heinicke Deal”
• Bronze in Social Media & Influencers - Beverages for Bud Light titled “The Heinicke Deal”
• Gold in Creativity In PR - Sponsorship for Bud Light titled “The Heinicke Deal”
• Silver in Non-Traditional - Social Media Platforms for Bud Light titled “The Heinicke Deal”
• Bronze in Social Media & Influencers - Beverages for Bud Light titled “The Heinicke Deal”
In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.
Of The Year Winners will be Announced on 8th November.
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year 21 Grand LIAs were awarded:
Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”
alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”,”Wendy's”
DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”
Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”
Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”
L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”
L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”
Area 23, An IPG Health Company, New York was awarded the Health & Wellness - Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”
Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”
Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”
McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical - Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”
alma DDB, Miami was awarded the Print Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”, “Wendy's”
VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”
FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”
L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”
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Notes to the Editor:
London International Awards (LIA) is the Creative Awards for Creatives. We stand as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.
Barbara Levy, was the first woman to start and operate an International Awards Show honoring multiple media types. Now, 37 years later, the company is still the only International Awards Show completely owned and operated by a woman.
LIA’s mantra is that creativity is everything in the advertising, design and technology business in all forms of media. That is why each year, LIA assembles the most celebrated creatives in the industry together in Las Vegas to judge all the submitted work.
All jurors are required to be on-site in Las Vegas for all rounds of judging. Every juror on every judging panel sees every piece of work within every category of their competitions at the same time. There is no pre-judging or division of the work amongst the jury.
As a way to give back to the industry, LIA fully funds an educational program called Creative LIAisons at an approximate cost of $250,000 USD annually. The mission of Creative Liaisons is to develop, educate, inspire and grow young creative talent. The goal of this initiative is to be the elite standard in creative coaching.