(New York,18th October, 2022) Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 Winners from across 27 competitions.  

 

Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories.  Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions. 

 

A tally of the network statue leaderboard shows that Ogilvy agencies across the globe have won three Grand LIAs, 21 Gold, 35 Silver and 56 Bronze Statues as well as 44 Finalists, The biggest number of Gold Statues were won by Ogilvy India, Mumbai and Ogilvy Thailand, Bangkok, with a total of 5 Gold statues each.

 

Ogilvy Honduras, this is the first time Honduras has won a Grand LIA, it is also the first to take the top award in the inaugural Creativity In PR Public Service/Social Responsibility. They were also awarded two Gold Statues for the same piece of work.
•    GRAND LIA in Creativity In PR Public Service/Social Responsibility - Grand LIA for Grupo Estratégico PAE titled “Morning After Island”
•    Gold in Ambient & Activation - Public Service/Social Responsibility for Grupo Estratégico PAE titled “Morning After Island”
•    Gold in Creativity In PR - Public Service/Social Responsibility for Grupo Estratégico PAE titled “Morning After Island”

Della Sweetman, Chief Business Development  Officer, Executive Lead, Global Creative Strategy and Planning, FleishmanHillard, who was presiding over the Creativity in PR jury, said: “It's just a beautiful piece of work from Honduras. It was just a great symbol of a woman taking back her reproductive rights, which was such a beautiful and poignant piece of work.”

 

Ogilvy Thailand which has always excelled in TV/Cinema and Online Film wowed the TV/Cinema and Online Film jury with their work for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens.” They were also awarded five Gold, seven Silver and three Bronze Statues for various clients.

 

Ogilvy Group Thailand, Bangkok
•    GRAND LIA in TV/Cinema - Grand LIA for Voiz titled “The Innocent Eyes”
•    Gold in Online Film - Foods for Dutchie titled “Love Your Gut”
•    Gold in TV/Cinema - Humor for Dutchie titled “Love Your Gut”
•    Gold in Online Film - Consumer Campaign for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”
•    Gold in TV/Cinema - Consumer Campaign for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”
•    Gold in TV/Cinema - Humor for Voiz Wafer Salted Caramel titled “Left and Right”
•    Silver in Health & Wellness - Homeopathic/Natural Remedies for Dutchie titled “Love Your Gut”
•    Silver in Creativity In The Metaverse - Commerce for Tourism Authority of Thailand titled “Amazing Thailand. Culture to Commerce.”
•    Silver in Online Film - Confections/Snacks for Voiz Wafer Salted Caramel titled “Left and Right”
•    Silver in Online Film - Confections/Snacks for Voiz Waffle Choco Crispy titled “The Eyes”
•    Silver in Online Film - Confections/Snacks for Voiz Waffle Crisp titled “The Battle”
•    Silver in TV/Cinema - Humor for Voiz Waffle Choco Crispy titled “The Eyes”
•    Silver in TV/Cinema - Humor for Voiz Waffle Crisp titled “The Battle”
•    Bronze in Production & Post-Production - Direction for Thai Life Insurance titled “Until We Meet Again”
•    Bronze in Online Film - Confections/Snacks for Voiz Creamy Butter titled “Contact Lens”
•    Bronze in TV/Cinema - Humor for Voiz Creamy Butter titled “Contact Lens”
•    Finalist in Online Film - Financial Services for Thai Life Insurance titled “Until We Meet Again”

"This campaign from Thailand was just phenomenal as something as regular as a chocolate bar could come up with such creative stuff. It doesn't take itself so seriously, keeping it really simple. Production was simple but just really fun.  It was entertaining. It had the jury lol-ing," said Ali Rez, Chief Creative Office MENAP, Impact BBDO and TV/Cinema & Online Film Jury President.

 

Not to be outdone, Ogilvy India, Mumbai takes home the Grand LIA for Integration with the much lauded work for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”. Six different juries awarded 11 statues to “Shah Rukh Khan-My-Ad”.

 

Ogilvy India, Mumbai
•    GRAND LIA in Integration - Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Gold in Evolution - Best Use of Real Time Advertising for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Gold in Integration - Creative Use of Data for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Gold in Non-Traditional - Best Use of Real Time Advertising for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Gold in Non-Traditional - Creative Use of Data for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Gold in Online Film - Innovative Use of Online Film for Cadbury Perk titled “Perk Disclaimers”
•    Silver in Ambient & Activation - Creative Use of Data for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Silver in Digital - Business-to-Business for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Silver in Evolution - Creative Technology for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Silver in Integration - Best Use of Real Time Advertising for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Bronze in Ambient & Activation - Best Use of Real Time Advertising for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Bronze in Creative Use of Data - Data Visualization for MTV INDIA & ARDSI titled “Memory Karaoke”
•    Bronze in Transformative Business Impact - Customer Experience for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Finalist in Digital - Music & Sound Design for MTV & ARDSI titled “Memory Karaoke”
•    Finalist in Integration - Confections/Snacks for Cadbury 5 Star titled “Nothingcoin”
•    Finalist in Radio & Audio - Creative Use of Data for MTV & ARDSI titled “Memory Karaoke”

“We gave the Grand LIA to Cadbury. It was a very clever way of combining creativity and data in a way that was all about getting results in a functional and  efficient manner,” explained Bruno Bertelli, Global CCO di Publicis WW /CCO Publicis Groupe Italia/CEO Le Pub Nederlands/ Creative Chairman Le Pub and LIA Jury President of Integration.

 

Barbara Levy, President of LIA, said, “Ogilvy has helped the show achieve many firsts this year; We have the first Grand LIA in our inaugural Creativity in PR Public Service/Social Responsibility. Not only is it from Honduras, it’s from Ogilvy Honduras. Both India and Thailand have also been awarded Grand LIAs. We are very thrilled to see emerging countries like Kenya winning for the first time. Ogilvy Kenya has done the network proud with their first LIA Bronze Statue. My heartiest congratulations to all Ogilvy winners.  We are always proud to be able to showcase your creativity in our show.”

 

Winning Ogilvy agencies listed alphabetically:

 

DAVID Bogotá, Bogotá
•    Finalist in Radio & Audio - Social Media Platforms for Budweiser titled “WhatsApp Records”

 

DAVID Buenos Aires, Buenos Aires
•    Silver in Pharma & Medical - Education and Services for MACMA titled “The Art of Self Examination”

•    Bronze in Evolution - Experiential/Live Events for MACMA titled “The Art of Self Examination”
•    Bronze in Health & Wellness - Craft - Production Design for MACMA titled “The Art of Self Examination”
•    Finalist in Non-Traditional - Public Service/Social Responsibility for MACMA titled “The Art of Self Examination”

 

DAVID Madrid, Madrid
•    Gold in Ambient & Activation - Direct Marketing - Consumer for Activision titled “Scratchboards”
•    Gold in Online Film - Copywriting for Burger King titled “Even More Confusing Times”
•    Gold in Print - Copywriting Campaign for Burger King – Even More Confusing Times Campaign titled “A Dog's Name”, “Hydroalcoholic”, “The Wrong Message”
•    Gold in TV/Cinema - Copywriting for Burger King titled “Even More Confusing Times”
•    Silver in Print - Consumer Campaign for Burger King - Even More Confusing Times Campaign titled “A Dog's Name”, “Hydroalcoholic”, “The Wrong Message”
•    Silver in Print - Use of Photography Campaign for Burger King - Even More Confusing Times Campaign titled “A Dog's Name”, “Hydroalcoholic”, “The Wrong Message”
•    Silver in Radio & Audio - Campaign for Burger King titled “Mom But Not His Mom”, “Did He Upgrade or Downgrade”, “Unsustainable Children”
•    Bronze in Ambient & Activation - Retail for Burger King titled “Keep It Real Meals”
•    Bronze in Online Film - Retail for Burger King titled “Even More Confusing Times”
•    Bronze in Poster - Consumer Campaign for Burger King titled “Meat? - Radicchio”, “Meat? - Red Bell Pepper”
•    Bronze in Poster - Use of Photography Campaign for Burger King titled “Meat? - Radicchio”, “Meat? - Red Bell Pepper”
•    Bronze in Print - Consumer Campaign for Burger King titled “Meat? - Radicchio”, “Meat? - Red Bell Pepper”
•    Bronze in Print - Use of Photography Campaign for Burger King titled “Meat? - Radicchio”, “Meat? - Red Bell Pepper”
•    Bronze in TV/Cinema - Retail for Burger King titled “Even More Confusing Time”

 

DAVID Miami, Miami
•    Gold in Creativity In PR - Food and Beverages for Corona Sunbrew titled “Sunbrew”
•    Silver in Creativity In PR - Market Disruption for Corona Sunbrew titled “Sunbrew”
•    Silver in Transformative Business Impact - Brand Manifestation for Corona Sunbrew titled “Sunbrew”
•    Finalist in Creativity In PR - Product Launch for Corona Sunbrew titled “Sunbrew”
•    Finalist in Evolution - Product Innovation for Corona Sunbrew titled “Sunbrew”

 

DAVID São Paulo, São Paulo
•    Gold in Integration - Gaming for Burger King titled “Burger Glitch”
•    Silver in Non-Traditional - Creativity in Commerce for Burger King Brasil titled “The Impossible Combo”
•    Bronze in Ambient & Activation - Creativity in Commerce for Burger King Brasil “titled The Impossible Combo”
•    Bronze in Ambient & Activation - Direct Marketing - Consumer for Burger King titled “Burger Glitch”
•    Bronze in Ambient & Activation - Gaming for Burger King titled “Burger Glitch”
•    Bronze in Ambient & Activation - Retail for Burger King titled “Burger Glitch”
•    Bronze in Ambient & Activation - Retail for Burger King Brasil titled “The Impossible Combo”
•    Bronze in Digital - Use of Social Media for Burger King titled “Duet Delivery”
•    Bronze in Non-Traditional - Creativity in Commerce for Burger King titled “Duet Delivery”
•    Bronze in Non-Traditional - Retail for Burger King Brasil titled “The Impossible Combo”
•    Bronze in Social Media & Influencers - Use of TikTok for Burger King titled “Duet Delivery”
•    Finalist in Digital - Retail for Burger King titled “Duet Delivery”
•    Finalist in Non-Traditional - Retail for Burger King titled “Duet Delivery”
•    Finalist in Social Media & Influencers - Innovative Use of Social for Burger King titled “Duet Delivery”

 

Geometry Ogilvy Japan, Tokyo
•    Gold in Creativity In The Metaverse - CSR, DEI, Non-Profit, SDG for au by KDDI, Future Design Shibuya titled ‘Shibuya Virtual City’
•    Finalist in Music & Sound - Experiential Use of Music & Sound for Spotify titled ‘Sound Tour’
•    Finalist in Design - Experiential Design for Spotify titled ‘Sound Tour’

 

Ogilvy, Chicago
•    Silver in Branded Entertainment - Best Use of Real Time Advertising for Chicago International Film Festival titled “Life, Scripted”
•    Silver in Radio & Audio - Campaign for Jameson Irish Whiskey titled “Clover Controversy”, “Mirror Issues”
•    Silver in TV/Cinema - Copywriting for Chicago International Film Festival titled “Life, Scripted”
•    Bronze in Ambient & Activation - Best Use of Real Time Advertising for Chicago International Film Festival titled “Life, Scripted”
•    Bronze in Ambient & Activation - Direct Marketing - Consumer for Chicago International Film Festival titled “Life, Scripted”
•    Bronze in Billboard - Best Use of Real Time Advertising for Chicago International Film Festival titled “Life, Scripted”
•    Bronze in Design - Creative Use of Data for SC Johnson - The Blue Paradox
•    Bronze in Design - Use of Copywriting Campaign for Chicago International Film Festival Life, Scripted Campaign titled “Daycare”, “Elderly Couple”, “Impatient Passengers”, “Whole Foods”
•    Finalist in Branded Entertainment - Experiential/Live Events for Chicago International Film Festival titled “Life, Scripted”
•    Finalist in Design - Art Direction Campaign for Absolut - The World of Cocktails titled “Bloody Mary”, “Cosmo”, “Espresso Martini”, “Lemonade”, “Lime Vojito”, “Madras”
•    Finalist in Design - Experiential Design for SC Johnson - The Blue Paradox
•    Finalist in Health & Wellness - Craft - Music & Sound Design for City of Chicago Department of Public Health titled “One of One”

 

Ogilvy, La Paz
•    Silver in Transformative Business Impact - Customer Experience for Blink titled “Mobile ATMs”

Ogilvy, Melbourne
•    Bronze in Radio & Audio - Creative Use of Data for AAMI titled “AAMI Rest Towns”
•    Bronze in Radio & Audio - Financial Services for AAMI titled ‘“AAMI Rest Towns”
•    Bronze in Creative Use of Data - Real-Time Data for AAMI titled “AAMI Rest Towns”
•    Finalist in Creative Use of Data - Data Integration for AAMI titled “AAMI Rest Towns”
•    Finalist in Creative Use of Data - Data-Led Targeting for AAMI titled “AAMI Rest Towns”
•    Finalist in Radio & Audio - Use of Social Media for AAMI titled “AAMI Rest Towns”

 

Ogilvy, Milan
•    Silver in Branded Entertainment - Experiential/Live Events for Prime Video titled “Staraoke”
•    Silver in Non-Traditional - Live Events - Beyond Advertising for Prime Video titled “Staraoke”

 

Ogilvy, New York
•    Bronze in Design - Art Direction for New York Philharmonic titled “NYPhil”
•    Bronze in Design - Brand Identity for New York Philharmonic titled “NYPhil”
•    Finalist in Design - Logos for New York Philharmonic titled “NYPhil”
•    Finalist in Pharma & Medical - Education and Services for EltaMD titled “Small Changes”

 

Ogilvy, Singapore
•    Bronze in Branded Entertainment - Gaming for ARTOTEL Group titled “Gamer Asylum”
•    Bronze in Transformative Business Impact - Customer Experience for ARTOTEL Group titled “Gamer Asylum”
•    Finalist in Ambient & Activation - Direct Marketing - Consumer for ARTOTEL Group titled “Gamer Asylum”
•    Finalist in Non-Traditional - Gaming for ARTOTEL Group titled “Gamer Asylum”

 

Ogilvy Africa, Nairobi
•    Bronze in Health & Wellness - Product Design for Roto Tanks titled “Lesso Lessons”
•    Finalist in Non-Traditional - Fashion & Accessories for Roto Tanks titled “Lesso Lessons”

 

Ogilvy Brasil, São Paulo
•    Finalist in Evolution - Social Media for Magazine Luiza titled “Lu from Magalu”
•    Finalist in Integration - Use of Social Media for Magazine Luiza titled “Lu from Magalu”

 

Ogilvy Greece, Athens
•    Silver in Branded Entertainment - Public Service/Social Responsibility for Lacta titled “Don't Ever Leave Me”
•    Silver in Production & Post-Production - Performance/Casting for Lacta titled “Don't Ever Leave Me”
•    Bronze in Online Film - Public Service/Social Responsibility for Lacta titled “Don't Ever Leave Me”
•    Finalist in Branded Entertainment - Scripted Short Film for Lacta titled “Don't Ever Leave Me”

 

Ogilvy Health, North America
•    Silver in Health & Wellness - Craft - Art Direction Campaign for Cycle Kids titled “Seat”, “Tire”, “Frame”
•    Silver in Health & Wellness - Craft - Art Direction for Four Paws titled “Pets of War: Hank the Beagle”
•    Silver in Health & Wellness - Craft - Art Direction Campaign for Four Paws - Pets of War titled “Hank the Beagle”, “Althea the Labrador”, “Lizzy the German Shephard”
•    Silver in Health & Wellness - Craft - Art Direction Campaign for New York Festivals Health titled “Subway”, “Peep Show”, “Rats”, “Mobsters”
•    Bronze in Health & Wellness - Animal Health for Four Paws titled “Pets of War: Hank the Beagle”
•    Bronze in Health & Wellness - Animal Health Campaign for Four Paws - Pets of War titled “Hank the Beagle”, “Althea the Labrador”, “Lizzy the German Shephard”
•    Bronze in Health & Wellness - Corporate Communication Campaign for New York Festivals Health titled “Subway”, “Peep Show”, “Rats,Mobsters”
•    Bronze in Health & Wellness - Craft - Art Direction for Four Paws titled “Pets of War: Lizzy the German Shepherd”
•    Bronze in Health & Wellness - Craft - Photography for New York Festivals Health titled “Peep Show”
•    Bronze in Health & Wellness - Craft - Photography for New York Festivals Health titled “Rats”
•    Bronze in Health & Wellness - Craft - Photography for New York Festivals Health titled “Subway”
•    Bronze in Pharma & Medical - Veterinary for Simparica Trio titled “Unstoppable”

 

Ogilvy México, Mexico City
•    Finalist in Branded Entertainment - Scripted Short Film for Cerveza Victoria titled “Victoria Cempasúchil: The Taste Of Reunion”

 

Ogilvy Shanghai, Shanghai
•    Finalist in Transformative Business Impact - Customer Experience for G-Life Shanghai titled “The Care Codes”

 

Ogilvy South Africa, Cape Town
•    Bronze in Creativity In The Metaverse - NFTs for Volkswagen South Africa titled “Game On”
•    Finalist in Creative Use of Data - Data-Led Creativity for Ab InBev titled “Bride Armour”

 

Ogilvy Taiwan, Taipei
•    Bronze in Design - Brochures/Catalogues - Consumer for IKEA titled “Dollar Catalogue”
•    Finalist in Branded Entertainment - Scripted Short Film for OFF COFFEE titled “Black Hole”

 

Ogilvy UK, London 
•    Gold in Branded Entertainment - Creative Use of Data for Dove titled “Toxic Influence”
•    Gold in Integration - Public Service/Social Responsibility for Relate titled “The Hornicultural Society”
•    Silver in Billboard - Best Use of Real Time Advertising for Post Office titled “Social Post”
•    Silver in Billboard - Use of Photography for British Airways titled “We're Back”
•    Silver in Integration - Beauty for Dove titled “Reverse Selfie”
•    Silver in Print - Consumer Campaign for Dove - Reverse Selfie Campaign titled “Allyah”, “Freya”, “Grace”, “Isabel”, “Madeleine”
•    Silver in Poster - Art Direction Campaign for Dove - Reverse Selfie Campaign titled “Freya”, “Grace”, “Isabel”, “Madeleine”
•    Bronze in Health & Wellness - Craft - Art Direction Campaign for Relate titled “Artichoke”, “Plums”, “Onions”, “Avocado”, “Aubergine”, “Courgette”
•    Bronze in Health & Wellness - Craft - Copywriting Campaign for Relate titled “Artichoke”, “Plums”, “Onions”, “Avocado”, “Aubergine”, “Courgette”
•    Bronze in Creativity In PR - Health Care Services for Relate titled The Hornicultural Society
•    Bronze in Design - Use of Copywriting Campaign for Relate - The Hornicultural Society titled “Artichoke”, “Plums”, “Onions”, “Avocado”, “Aubergine”, “Courgette”
•    Bronze in Package Design - Art Direction Product Line for Relate titled The Hornicultural Society
•    Bronze in Package Design - Special Editions Product Line for Relate titled “The Hornicultural Society”
•    Bronze in Health & Wellness - Corporate Communication Campaign for Dove - Reverse Selfie Campaign titled “Freya”, “Grace”, “Isabel”, “Allyah”
•    Bronze in Production & Post-Production - Performance/Casting for Mayor of London titled “Have a Word”
•    Finalist in Branded Entertainment - Multi-Channel Storytelling for Dove titled “Reverse Selfie”
•    Finalist in Creativity In PR - Beauty for Dove titled “Toxic Influence”
•    Finalist in Creativity In PR - Public Service/Social Responsibility for Relate titled “The Hornicultural Society”
•    Finalist in Health & Wellness - Craft - Illustration Campaign for Relate - The Hornicultural Society titled “Artichoke”, “Plums”, “Onions”,“Avocado”, “Aubergine”, “Courgette”
•    Finalist in Health & Wellness - Craft - Photography Campaign for Dove - Reverse Selfie Campaign titled “Freya”, “Grace”, “Isabel”
•    Finalist in Integration - Public Service/Social Responsibility for Mayor of London titled “Have a Word”
•    Finalist in Package Design - Use of Copywriting Product Line for Relate titled “The Hornicultural Society”
•    Finalist in Package Design - Use of Illustration Product Line for Relate titled “The Hornicultural Society”
•    Finalist in Online Film - Creative Use of Data for Dove titled “Toxic Influence”
•    Finalist in Social Media & Influencers - Beauty for Dove titled “Toxic Influence”
•    Finalist in TV/Cinema - Corporate Image for Dove titled “Reverse Selfie”
•    Finalist in TV/Cinema - Creative Use of Data for Dove titled “Toxic Influence”