2023 Winners & Finalists releases
Non-Traditional Winners & Finalists Announced
15 October 2023
2023 LONDON INTERNATIONAL AWARDS ANNOUNCES
THE NON-TRADITIONAL WINNERS & FINALISTS
Susan Credle, Global Chair/Global Chief Creative Officer of FCB Worldwide, led the Non-Traditional jury. The Non-Traditional category, a celebration of ideas so fresh and pure that they defy category conventions, aims to honor work that is brilliant in its thinking and innovative in its execution. After deep discussions, the jury has granted a Grand LIA and a Public Service/Charity/NGO Grand LIA, 12 Gold, 16 Silver, and 15 Bronze Statues, on top of recognising 10 Finalists.
The jury awarded the Grand LIA to Wunderman Thompson, Antwerp for their work titled "The Mammoth Meatball", created for Vow. The Public Service/Charity/NGO Grand LIA was awarded to Publicis Conseil for their work, "Prêt à voter" created for Solar Impulse.
Elated by the boundary-pushing work that rose to the top, Jury President Susan Credle expressed, "I'm very proud of what we have curated. The most important thing about curating a show is: will it inspire people when they get a brief? Or will they think in different ways about a problem? Or will I think of new ways to apply creativity?" she went on to say, "When you are looking at great work, it makes being in the jury a wonderful experience. We had a lot of Golds. I think we were all surprised that the one that won, won. It was a crazy, outlier idea. This industry needs to be reminded that we can do really good things and messaging that is fun. We didn't have a lot of Public Service in our group. But there was a piece called "Solar Impulse". It was about a book of laws that were written by lawyers, so that all the government had to do was pull a piece paper out and pass a law. It was just a brilliant idea. What the jury felt was this was actionable. It took the pain point away and went straight to not an awareness but an action.”
Barbara Levy, President of LIA, added, "When you have a passionate, strong and talented jury, you can be rest assured that nothing slipped through the cracks. The work that won was a departure from the expected. The Grand LIAs were pieces of work that broke the mold yet resonated with the audience.”
Created for Creatives, LIA brings together esteemed jurors from around the world for a thorough onsite judging process in Las Vegas over nine days. LIA prides itself on the absence of pre-judging. This ensure that each juror gives their full attention to evaluating every submission within their respective categories, fostering a fair and rigorous selection of the Winners and Finalists.
Stay tuned for more exceptional world-class work that impressed our distinguished jurors in our other panels.
NON-TRADITIONAL
AUSTRALIA:
AIRBAG, Melbourne:
Gold in Creative Use of Data for Honest Eggs Co. titled “FitChix”
Silver in Corporate Purpose/Social Responsibility for Honest Eggs Co. titled “FitChix”
The Monkeys, part of Accenture Song, Sydney:
Finalist in Sustainability for The Government of Tuvalu titled “The First Digital Nation”
VMLY&R, Melbourne:
Silver in Foods for Honest Eggs Co. titled “FitChix”
BELGIUM:
Wunderman Thompson Benelux, Antwerp:
Grand LIA for Vow titled “The Mammoth Meatball”
Gold in Sustainability for Vow titled “The Mammoth Meatball”
BRAZIL:
BETC HAVAS, São Paulo:
Finalist in Beverages - Non-Alcoholic for Petra Beer titled “Petra Milk”
Burger King, São Paulo:
Finalist in Gaming for Burger King titled “Mission: Whopper”
Finalist in Retail for Burger King titled “Mission: Whopper”
DM9, São Paulo:
Finalist in Guerrilla Marketing for Urihi Yanomami Association titled “The Cost of Gold”
CANADA:
Angry Butterfly, Toronto:
Bronze in Social Media Platforms for Jane/Finch Community Centre titled “Bill it to Bezos”
BBDO Canada, Toronto:
Bronze in Entertainment for Muskrat Magazine titled “Missing Matoaka”
FCB Canada, Toronto:
Gold in Corporate Purpose/Social Responsibility for Adidas titled “Runner 321”
FRANCE:
Havas Paris, Paris:
Gold in Public Service/Charity/NGO for Anne de Gaulle Fondation titled “Anne de Gaulle”
Herezie, Paris:
Bronze in Live Events - Beyond Advertising for Prime Video titled “Human Puzzle”
McCann Paris, Paris:
Finalist in Public Service/Charity/NGO for JUNGE HELDEN titled “OPT-INK”
Publicis Conseil, Paris:
Public Service/Charity/NGO Grand LIA for Solar Impulse titled “Prêt à voter”
Gold in Automotive for RENAULT titled “Plug - Inn”
Gold in Corporate Purpose/Social Responsibility for RENAULT titled “Plug - Inn”
Gold in Public Service/Charity/NGO for Solar Impulse titled “Prêt à voter”
Silver in Political for Solar Impulse titled “Prêt à voter”
Silver in Sustainability for Solar Impulse titled “Prêt à voter”
Bronze in Automotive for RENAULT titled “Time Fighters Program”
GERMANY:
INGO Hamburg, Hamburg:
Bronze in Creative Use of Data for Woods Art Institute titled “The Art of Trending”
Saatchi & Saatchi, Düsseldorf:
Gold in Gaming for OREO titled “OREO Cheat Cookies”
Silver in Direct Marketing for OREO titled “OREO Cheat Cookies”
Silver in Confections/Snacks for OREO titled “OREO Cheat Cookies”
Finalist in Branded Content for OREO titled “OREO Cheat Cookies”
HONDURAS:
Ogilvy Honduras, Tegucigalpa:
Bronze in Corporate Purpose/Social Responsibility for Regal Springs titled “Heaven Fish”
ITALY:
LePub, Italy:
Silver in Business-to-Business for Heineken titled “Bar Experience”
Silver in Experiential for Heineken titled “The Closer”
Bronze in Corporate Purpose/Social Responsibility for Heineken titled “Bar Experience”
Bronze in Beverages - Alcoholic for Heineken titled “The Closer”
Finalist in Beverages - Alcoholic for Heineken titled “Bar Experience”
KOREA:
Cheil Worldwide, Seoul:
Bronze in Public Service/Charity/NGO for A Silent Emergency Call titled “Knock Knock”
UNITED KINGDOM:
Ogilvy UK, London:
Gold in Beauty for Dove titled “The Cost of Beauty”
Silver in Corporate Purpose/Social Responsibility for Dove titled “The Cost of Beauty”
Silver in Use of Social Media for Dove titled “The Cost of Beauty”
UNITED STATES:
DAVID, New York:
Bronze in Gaming for Call of Duty Endowment titled “Loot for Good”
DDB Chicago, Chicago:
Silver in Confections/Snacks for Skittles titled “Apologize the Rainbow”
Bronze in Direct Marketing for Skittles titled “Apologize the Rainbow”
Energy BBDO, Chicago:
Silver in Corporate Purpose/Social Responsibility for Raid titled “Certified Care”
Bronze in Experiential for Claritin titled “DiversiTree”
Finalist in Sustainability for Claritin titled “DiversiTree”
FCB New York, New York:
Gold in Creative Use of Data for Michelob ULTRA titled “DreamCaster”
McCann, New York:
Gold in Creative Use of Data for Mastercard titled “Where To Settle”
Silver in Financial Services for Mastercard titled “Where To Settle”
Bronze in Direct Marketing for Mastercard titled “Where To Settle”
Finalist in Corporate Purpose/Social Responsibility for Microsoft titled “ADLaM: An Alphabet to Preserve a Culture”
Ogilvy, Chicago:
Silver in Live Events - Beyond Advertising for Change the Ref titled “NRA Children's Museum”
Bronze in Public Service/Charity/NGO for Change the Ref titled “NRA Children's Museum”
Bronze in Guerrilla Marketing for Change the Ref titled “NRA Children's Museum”
VMLY&R Commerce, New York:
Gold in Direct Marketing for OREO titled “Oreocodes”
Silver in Confections/Snacks for OREO titled “Oreocodes”
Silver in Creativity in Commerce for OREO titled “Oreocodes”
London International Awards (LIA), now in its 38th year, was founded by Barbara Levy, President. Barbara is the first and only woman to start and operate an International Awards Show. Since its inception, LIA has been a worldwide award for creative excellence in all forms of media.
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.
Annually, LIA assembles the most celebrated people in the industry together in Las Vegas. All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with exception to work that they personally collaborated on.
100% owned and operated by women. LIA continues to hold the unique distinction of being the only international award show owned by a woman and having a full-time staff of only women.