2023 Winners releases

Marketing & Public Relations:
Patricia Censoprano
Senior Vice President -
Marketing & PR
patricia@liaawards.com
Telephone: +1 917 287 2824


Digital and Use of Social Media & Influencers Winners & Finalists Announced

17 October 2023

2023 LONDON INTERNATIONAL AWARDS ANNOUNCES THE 
DIGITAL AND USE OF SOCIAL MEDIA & INFLUENCERS WINNERS & FINALISTS

(Las Vegas, 17 October 2023) London International Awards (LIA), one of the world’s most distinguished International Awards for creativity, is delighted to unveil the final Winners and Finalists after nine days of rigorous onsite judging by some of the industry’s top luminaries.
 
The Winners and Finalists announced represent some of the top submissions globally across the Digital and Social Media & Use of Influencers categories.
 
DIGITAL CATEGORY
 
Chris Garbutt, Chief Creative Officer at VICE Media Group and President at Virtue Worldwide, presides over the Digital and Use of Social Media & Influencers jury and joins the entire panel in proudly honoring this year's victors.
 
The Digital category applauds breakthrough creativity in the digital space across a range of platforms, including mobile apps, websites, digital ads, games, mobile, social media, AR, VR, wearables, and websites. After days of deep evaluation and discussion, the jury honored outstanding work with a Grand LIA, 17 Gold, 22 Silver, and 19 Bronze Statues as well as nine Finalists. 
 
The much-anticipated Grand LIA was bestowed upon McCann New York for their exceptional campaign, "ADLaM: An Alphabet to Preserve a Culture", crafted for Microsoft.
 
USE OF SOCIAL MEDIA & INFLUENCERS CATEGORY
 
The Use of Social Media & Influencers category honors engaging ideas conveyed via social media platforms or that utilize the social capital of individuals with established reach, from either mainstream or social media. This year, the jury awarded a Grand LIA, 12 Gold, 14 Silver, and 16 Bronze Statues, while also acknowledging eight Finalists. 
 
The Grand LIA was awarded to Ogilvy UK, London for their remarkable campaign, "The Cost of Beauty" created for Dove. The Health & Wellness Jury also awarded "The Cost of Beauty" a Grand LIA. In addition, this piece of work was awarded 19 LIA Statues, a Silver was awarded to Big Sync Music, London in the Music & Sound category, whilst the agency Ogilvy London was honored by eight different juries awarding seven Gold, eight Silver and three Bronze Statues.
 
Reflecting on the winners, Garbutt remarked “Digital and Social Media & Influencers shows you the clues of where the industry is going in the future, what technology is available, what new functionality can be used for. It unlocks new forms of creativity and new solutions we can bring to the world that the world needs.” Chris continued, “The Grand LIA in Digital was ADLaM. The work was inspiring and powerful as it showed that digital not only saved a language but it also saved a culture. The "Price of Beauty" for Dove won the Grand LIA for Social Media & Influencers. This is a very important piece of work to make the industry realize that we have a huge responsibility with the kind of assets and work we create for these platforms. It was a brilliant campaign that reflected the problem.” 
 
DIGITAL

ARGENTINA:
Dentsu Creative, Buenos Aires:

Gold in UX - User Experience for Eurofarma titled “Scrolling Therapy” Silver in Use of Social Media for Eurofarma titled “Scrolling Therapy”

Wunderman Thompson Argentina, Buenos Aires:
Finalist in Creativity in Commerce for Degree titled “Shoppable Armpits” Finalist in Social Media Platforms for Degree titled “Shoppable Armpits”

AUSTRALIA: AIRBAG, Melbourne:
Gold in Creative Use of Data for Honest Eggs Co. titled “FitChix” Gold in Foods for Honest Eggs Co. titled “FitChix”
Silver in Innovative Use of Digital for Honest Eggs Co. titled “FitChix”

Leo Burnett Australia, Sydney:
Gold in Sports for Diageo titled “Bundy Mixer”

Ogilvy Australia, Melbourne:
Silver in Financial Services for AAMI titled “Fansurance”

CANADA:
Angry Butterfly, Toronto:

Gold in Use of Social Media for Jane/Finch Community Centre titled “Bill it to Bezos”

BBDO Canada, Toronto:
Gold in Media for Muskrat Magazine titled “Missing Matoaka” Gold in Zeitgeist for Muskrat Magazine titled “Missing Matoaka”

Citizen Relations, Toronto:
Bronze in Creative Use of Data for Elimin8Hate titled “ReclaimYourName.dic”

Dentsu Creative, Toronto:
Bronze in Creative Use of Data for Skip Express Lane titled “Inflation Cookbook”

Leo Burnett Toronto, Toronto:
Bronze in Self-Promotion for Lenczner Slaght titled “Legally-Binding New Year's Resolution Contract”

Rethink, Toronto:
Bronze in Zeitgeist for Heinz Ketchup titled “Heinz A.I Ketchup”

The Kitchen North America, Toronto:
Finalist in Viral for Heinz Tomato Ketchup titled “#FindTheKetchupBoatGuy”

COLOMBIA:
DDB Worldwide Colombia, Bogotá:

Bronze in Use of Social Media for Poker Beer titled “Influencers' Friends”

FRANCE:
BETC Paris, Paris:

Gold in Education for Puissance Dys titled “Mindcraft”
Silver in Use of Typography for CANAL+ titled “Dystitles” Silver in Gaming for Puissance Dys titled “Mindcraft”
Bronze in UX - User Experience for CANAL+ titled “Dystitles”

Publicis Conseil, Paris:
Gold in Automotive for RENAULT titled “Plug - Inn” Silver in Apps for RENAULT titled “Plug - Inn”

GERMANY:
Grabarz & Partner, Hamburg:
Finalist in Health Care Services for audibene / hear.com titled “Jump ’n’ Hear – A Roblox Hearing Game”

loved, Hamburg:
Bronze in Art Direction for FAQ YOU titled “An Educational (R)evolution”

Philipp und Keuntje, Hamburg:
Bronze in Sustainability for growney titled “The Rise”
Finalist in Corporate Purpose/Social Responsibility for growney titled “The Rise”

Saatchi & Saatchi, Düsseldorf:
Gold in Confections/Snacks for OREO titled “OREO Cheat Cookies” Gold in Gaming for OREO titled “OREO Cheat Cookies”
Silver in Creativity in Commerce for OREO titled “OREO Cheat Cookies”

SERVICEPLAN Germany, Munich/SERVICEPLAN Korea, Seoul:
Silver in Technology & Tech Equipment for Dot Incorporation titled “Dot Pad. The First Smart Tactile Graphics Display.”
Bronze in UX - User Experience for Dot Incorporation titled “Dot Pad. The First Smart Tactile Graphics Display.”

ITALY:
Indiana Production, Milan:

Silver in Public Service/Charity/NGO for Coordown titled “Ridiculous Excuses Not to Be Inclusive”

KOREA:
Cheil Worldwide, Seoul:
Gold in Public Service/Charity/NGO for A Silent Emergency Call titled “Knock Knock” Finalist in Innovative Use of Digital for A Silent Emergency Call titled “Knock Knock”

MEXICO:
Dentsu Creative México, México City:
Silver in Corporate Purpose/Social Responsibility for Saba México titled “V-Land”

POLAND
McCann Poland, Warsaw

Gold in Best Use of Real Time Advertising for Mastercard titled “Where To Settle”

SINGAPORE:
Forsman & Bodenfors Singapore, Singapore:

Gold in Image Design for Down Syndrome International titled “Kami”
Bronze in Public Service/Charity/NGO for Down Syndrome International titled “Kami”

SPAIN:
DAVID, Madrid:

Silver in Use of Social Media for Dove titled “Turn Your Back”
Bronze in Corporate Purpose/Social Responsibility for Dove titled “Turn Your Back” Finalist in Best Use of Real Time Advertising for Dove titled “Turn Your Back”

SWEDEN:
Prime Weber Shandwick, Stockholm:
Bronze in Home Products for Husqvarna titled “Happy Birthday from Earth”

THAILAND:
Wolf Bkk, Bangkok:

Silver in Weird Wonderful Work for Robinson Department Store titled “The Air Drummer”

THE NETHERLANDS:
Media.Monks, Hilversum:

Bronze in Visual Design for Coach x Tom Wesselmann titled “The Pleasure Pursuit”

UNITED ARAB EMIRATES:
MullenLowe MENA FZ, Dubai:

Finalist in Corporate Purpose/Social Responsibility for Aurora50 titled “Fixing the bAIs”

UNITED KINGDOM:
BMB, London:

Silver in Mobile Advertising for Breast Cancer Now titled “The Chat” Silver in Social Media Platforms for Breast Cancer Now titled “The Chat”

UNITED STATES:
Amazon, Seattle:

Silver in Copywriting for Amazon titled “Amasongs”
Silver in Music & Sound Design for Amazon titled “Amasongs” Silver in Retail for Amazon titled “Amasongs”

DDB Chicago, Chicago:
Silver in Confections/Snacks for Skittles titled “Apologize the Rainbow”

Deloitte Digital, New York:
Finalist in Viral for AAA Insurance titled “The Ultimate Rickroll”

FCB Chicago, Chicago:
Silver in Gaming for Fresh Step, The Clorox Company titled “Adopt a Stray”

FCB New York, New York:
Silver in Creative Use of Data for Michelob ULTRA titled “DreamCaster”
Bronze in Best Use of Real Time Advertising for Michelob ULTRA titled “DreamCaster”

McCann, New York:
Grand LIA for Microsoft titled “ADLaM: An Alphabet to Preserve a Culture”
Gold in Use of Typography for Microsoft titled “ADLaM: An Alphabet to Preserve a Culture” Gold in Corporate Purpose/Social Responsibility for Microsoft titled “ADLaM: An Alphabet to Preserve a Culture”

Ogilvy New York, New York:
Silver in Entertainment for IBM titled “The Masters Remastered”
Silver in Sports for IBM titled “The Masters Remastered”
Bronze in Creative Use of Data for IBM titled “The Masters Remastered”

VMLY&R Commerce, New York:
Gold in Visual Design for OREO titled “Oreocodes”
Bronze in Confections/Snacks for OREO titled “Oreocodes” Bronze in Creativity in Commerce for OREO titled “Oreocodes” Bronze in Apps for Wendy's titled “Don't Delete Menu”
Bronze in Mobile Advertising for Wendy's titled “Don't Delete Menu”

USE OF SOCIAL MEDIA & INFLUENCERS

ARGENTINA:
Dentsu Creative, Buenos Aires:

Gold in Innovative Use of Social for Eurofarma titled “Scrolling Therapy” Silver in Health Care Services for Eurofarma titled “Scrolling Therapy”

Wunderman Thompson Argentina, Buenos Aires:
Finalist in Creativity in Commerce for Degree titled “Shoppable Armpits”

AUSTRALIA:
BMF, Sydney:

Gold in Use of TikTok for Australians for UNHCR titled “The Reluctant Shanty”
Gold in Original Music for Australians for UNHCR titled “The Reluctant Shanty”
Silver in Cinematography for Australians for UNHCR titled “The Reluctant Shanty”
Silver in Public Service/Charity/NGO for Australians for UNHCR titled “The Reluctant Shanty”

Howatson+Company, Sydney:
Gold in Tone of Voice for ModiBodi titled “I'm Dying Inside” Gold in Use of TikTok for ModiBodi titled “I'm Dying Inside”

Thinkerbell, Melbourne:
Silver in Sports for XXXX titled “XXXX Postcodes of Origin”

BRAZIL:
Burger King, São Paulo:

Bronze in Retail for Burger King titled “The New Crown”

CANADA:
Angry Butterfly, Toronto:

Gold in Innovative Use of Social for Jane/Finch Community Centre titled “Bill it to Bezos” Silver in Creativity in Commerce for Jane/Finch Community Centre titled “Bill it to Bezos”

CHINA:
Dentsu Creative, Shanghai:

Bronze in Creativity in Commerce for KFC titled “KFC Re:Store”

TBWA\BOLT Shanghai, Shanghai:
Finalist in Automotive for BMW China titled “Translating Joy”

COLOMBIA:
DDB Worldwide Colombia, Bogotá:

Silver in Beverages for Poker Beer titled “Influencers' Friends” Bronze in Use of Instagram for Poker Beer titled “Influencers' Friends”
 
FRANCE:
Herezie, Paris:

Bronze in Use of Twitter for Prime Video titled “WHO - A Thread Movie”

GERMANY:
Accenture Song Germany, Hamburg:

Bronze in Fashion & Accessories for ekn footwear titled “Designed in Bangladesh. Made in Europe.”

David+Martin, Munich:
Bronze in Zeitgeist for Burger King titled “Cheeseburger Nuggets - Developed with AI”

Philipp und Keuntje, Hamburg:
Finalist in Sustainability for growney titled “The Rise”

Saatchi & Saatchi, Düsseldorf:
Silver in Creativity in Commerce for OREO titled “OREO Cheat Cookies” Bronze in Foods for OREO titled “OREO Cheat Cookies”
Bronze in Gaming for OREO titled “OREO Cheat Cookies”

INDIA:
BBDO India, Mumbai:

Finalist in Automotive for Ralco Tyres titled “#NoPressureDelivery”

Brand David, Mumbai:
Gold in Social Media Post for Fiama titled “Fiama Talking Memes”

ITALY:
Indiana Production, Milan:

Gold in Public Service/Charity/NGO for Coordown titled “Ridiculous Excuses Not to be Inclusive”
Silver in Use of TikTok for Coordown titled “Ridiculous Excuses Not to be Inclusive”

LePub, Italy:
Silver in Best Use of Real Time Advertising for Heineken titled “Nobody Watches Women's Football”

ROMANIA:
VMLY&R Romania, Bucharest:

Silver in Retail for Pepco titled “Illiterate Ads” Bronze in Copywriting for Pepco titled “Illiterate Ads”

SINGAPORE:
BLKJ HAVAS, Singapore:

Finalist in Gaming for Durex titled “Foreplay”

SPAIN:
DAVID, Madrid:

Silver in Use of TikTok for Dove titled “Turn Your Back”
Bronze in Best Use of Real Time Advertising for Dove titled “Turn Your Back”
 
Manifiesto, Madrid:
Bronze in Best Use of Real Time Advertising for APDHE (Association For Human Rights Spain UN) titled “Kickin' Rights Cup”
Bronze in Visual Effects for APDHE (Association For Human Rights Spain UN) titled “Kickin' Rights Cup”

UNITED KINGDOM:
Ogilvy UK, London:

Grand LIA for Dove titled “The Cost of Beauty”
Gold in Editing for Dove titled “The Cost of Beauty” Gold in Beauty for Dove titled “The Cost of Beauty” Bronze in Direction for Dove titled “The Cost of Beauty”

U-Studio/OLIVER, London:
Bronze in Beauty for SheaMoisture titled “Spread the Word”

UNITED STATES:
Amazon, Seattle:

Gold in Production Design for Amazon titled “Amasongs” Silver in Copywriting for Amazon titled “Amasongs” Silver in Direction for Amazon titled “Amasongs”
Bronze in Original Music for Amazon titled “Amasongs”

BBDO New York, New York:
Finalist in Foods for M&M's titled “Spokescandies On Pause”

DDB Chicago, Chicago:
Gold in Live Stream for Skittles titled “Apologize the Rainbow” Silver in Foods for Skittles titled “Apologize the Rainbow”

Deutsch LA, Los Angeles:
Finalist in Use of TikTok for Taco Bell titled “Mexican Pizza: The Musical”

FCB Chicago, Chicago:
Finalist in Gaming for Fresh Step, The Clorox Company titled “Adopt a Stray”

Ogilvy, Chicago:
Bronze in Lifestyle for Paris Hilton titled “Paris Hilton's Statement Pieces”
 

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Notes to the Editor:

London International Awards (LIA), now in its 38th year, was founded by Barbara Levy, President. Barbara is the first and only woman to start and operate an International Awards Show. Since its inception, LIA has been a worldwide award for creative excellence in all forms of media.

LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.

Annually, LIA assembles the most celebrated people in the industry together in Las Vegas. All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with exception to work that they personally collaborated on.

100% owned and operated by women. LIA continues to hold the unique distinction of being the only international award show owned by a woman and having a full-time staff of only women.