2023 Winners releases

Creativity In Business-to-Business Winners and Finalists Announced

17 October 2023

2023 LONDON INTERNATIONAL AWARDS ANNOUNCES THE 
CREATIVITY IN BUSINESS-TO-BUSINESS WINNERS & FINALISTS

(Las Vegas, 17 October 2023) London International Awards (LIA), one of the world’s most distinguished International Awards for creativity, is delighted to unveil the final Winners and Finalists after nine days of rigorous onsite judging by some of the industry’s top luminaries.
 
The Winners and Finalists announced represent some of the top submissions globally across the Creativity in Business-to-Business category.
 
CREATIVITY IN BUSINESS-TO-BUSINESS

The brand-new Creativity in Business-to-Business category celebrates world-class creative work in the business-to-business sector. Recognizing that business decision makers in companies are people, the category rewards creatively engaging ideas that market products and services to businesses. The inaugural Creativity in Business-to-Business jury, helmed by Eka Ruola, Chief Creative Officer of Nitro Group, awarded a total of 22 Statues.

After carefully evaluating every submission, the jury awarded a Grand LIA, five Gold, five Silver, and 11 Bronze Statues, alongside five Finalists. 
SERVICEPLAN Germany won the inaugural Grand LIA in this category for their exceptional campaign, “AIZOME WASTECARE™ Industrial Waste - Certified As Skincare.”

Reflecting on the work that emerged in the new Creativity in Business-to-Business category, Jury President Eka Ruola shared, “B-to-B doesn't mean boring-to-boring. The work we have awarded is a great example of creativity rushing into B-to-B arena. The Grand LIA was shoulders above the rest.  It got Gold in B2B Design and Craft. It's a beautiful piece. They have an amazing story to share with the audience.”
 
CREATIVITY IN BUSINESS-TO-BUSINESS

BRAZIL:
Media.Monks, São Paulo:

Silver in Corporate Purpose/Social Responsibility for Havaianas titled “The Pride Research”

CANADA:
Zulu Alpha Kilo, Toronto:

Bronze in B2B Craft for Pfaff Harley-Davidson titled “Tough Turban: B2B Packaging”

CHINA:
Draftline, Shanghai:

Gold in Manufacturing for Corona titled “Corona Extra Lime”

COLOMBIA:
DAVID, Bogotá:

Gold in Digital Transformation for Poker Beer titled “Promos de Barrio”

Publicis Colombia, Bogotá:
Finalist in Experiential, Conferences and Events for Heineken® titled “Score 0.0”

DENMARK:
Marketsquare, Copenhagen:

Bronze in Best Use of Direct Marketing for Marketsquare titled “Mockupsquare”
Bronze in Recruitment for Marketsquare titled “Mockupsquare”

FRANCE:
Publicis Conseil, Paris:

Silver in Corporate Purpose/Social Responsibility for Renault titled “Time Fighters Program”

ROSA PARIS, Paris:
Bronze in Best Use of Direct Marketing for Grand Frais titled “Swing the Copycat”

GERMANY:
Ogilvy Germany, Germany:

Silver in Storytelling and Content for German Rail titled “Escape: FU CK | PA IN | HE LL”

SERVICEPLAN Germany, Munich:
Grand LIA for AIZOME titled “AIZOME WASTECARETM Industrial Waste - Certified As Skincare.”
Gold in B2B Craft for AIZOME titled “AIZOME WASTECARETM Industrial Waste - Certified As Skincare.”
Gold in Design for AIZOME titled “AIZOME WASTECARETM Industrial Waste - Certified As Skincare.”
Silver in Best Use of Direct Marketing for AIZOME titled “AIZOME WASTECARETM Industrial Waste - Certified As Skincare.”
Finalist in Sustainability for AIZOME titled “AIZOME WASTECARETM Industrial Waste - Certified As Skincare.”

HONDURAS:
Ogilvy Honduras, Tegucigalpa:
Silver in Sustainability for Regal Springs titled “Heaven Fish”

ITALY:
LePub, Italy:

Gold in Recruitment for Heineken titled “Bar Experience” Finalist in Integrated for Heineken titled “Bar Experience”

MEXICO:
Vector B McCann, Mexico City:

Bronze in Digital Transformation for Bimbo Buns titled “The Greatest Guide to Jochos & Burgers”

PANAMA:
Leo Burnett Panama, Panama:

Bronze in Best Use of Employer Branding for McDonald's titled “A Promo Nobody's Heard Of” Bronze in Recruitment for McDonald's titled “A Promo Nobody's Heard Of”

TURKEY:
Wunderman Thompson Turkiye, Istanbul:

Bronze in Best Use of Direct Marketing for Heinz Tomato Ketchup titled “Is That Heinz?”

UNITED KINGDOM:
McCann London, London:

Bronze in Corporate Purpose/Social Responsibility for Nurofen titled “See My Pain”
 
UNITED STATES:
AREA 23, an IPG Health Company, New York:

Bronze in Health and Pharma for bAIgrapher

FCB Chicago, Chicago:
Finalist in Experiential, Conferences and Events for Canon USA, Inc. titled “Knock at the Cabin”

Ogilvy, Chicago:
Bronze in Storytelling and Content for Workday titled “Rock Star” Finalist in Best Use of Earned Media for Workday titled “Rock Star”
 
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Notes to the Editor:

London International Awards (LIA), now in its 38th year, was founded by Barbara Levy, President. Barbara is the first and only woman to start and operate an International Awards Show. Since its inception, LIA has been a worldwide award for creative excellence in all forms of media.

LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.

Annually, LIA assembles the most celebrated people in the industry together in Las Vegas. All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with exception to work that they personally collaborated on.

100% owned and operated by women. LIA continues to hold the unique distinction of being the only international award show owned by a woman and having a full-time staff of only women.