2023 LONDON INTERNATIONAL AWARDS ANNOUNCES THE
INTEGRATION WINNERS & FINALISTS
(Las Vegas, 17 October 2023) London International Awards (LIA), one of the world’s most distinguished International Awards for creativity, is delighted to unveil the final Winners and Finalists after nine days of rigorous onsite judging by some of the industry’s top luminaries.
The Winners and Finalists announced represent some of the top submissions globally across the Integration category.
Integration showcases creative ideas that brilliantly work across a minimum of three or more channels or platforms cohesively. Presiding over the Integration jury is Chaka Sobhani
, the Global Chief Creative Officer of Leo Burnett Worldwide. Sobhani and her esteemed panel are proud to award a total of 25 Statues in this category.
Celebrating the very best in the category, the jury awarded a Grand LIA, four Gold, nine Silver, and 11 Bronze Statues, alongside commending four Finalists.
The coveted Integration Grand LIA was awarded to AIRBAG
for their outstanding campaign, "FitChix" tailored for Honest Eggs Co. This piece of work was honored with 23 LIA Statues by seven different juries, including two Grand LIA Statues. VMLY&R Melbourne
was awarded five Statues for "FitChix" including the Ambient & Activation Grand LIA.
Sharing her perspective on the best work in Integration, Sobhani expressed, “Our resounding Grand LIA winner is the brilliantly fresh and original “FitChix”. So simple, so brilliant, absolutely breathtaking."
draftLine BUE, Argentina:
Silver in Beverages - Alcoholic for ABInBev titled “Coincidences”
Grand LIA for Honest Eggs Co. titled “FitChix”
Gold in Creative Use of Data for Honest Eggs Co. titled “FitChix” Gold in Foods for Honest Eggs Co. titled “FitChix”
Silver in Sustainability for Honest Eggs Co. titled “FitChix”
Gold in Foods for Heinz Ketchup titled “Heinz Fraud Ketchup” Silver in Foods for Heinz Ketchup titled “Heinz A.I Ketchup”
DDB Worldwide Colombia, Bogotá:
Bronze in Use of Social Media for Poker Beer titled “Influencers' Friends”
Havas Paris, Paris:
Silver in Public Service/Charity/NGO for Anne de Gaulle Fondation titled “Anne de Gaulle”
Saatchi & Saatchi, Düsseldorf:
Bronze in Branded Content for OREO titled “OREO Cheat Cookies” Bronze in Confections/Snacks for OREO titled “OREO Cheat Cookies”
Bronze in Creativity in Commerce for OREO titled “OREO Cheat Cookies” Bronze in Direct Marketing for OREO titled “OREO Cheat Cookies”
Bronze in Gaming for OREO titled “OREO Cheat Cookies”
Ogilvy Honduras, Tegucigalpa:
Silver in Corporate Purpose/Social Responsibility for Regal Springs titled “Heaven Fish”
Bronze in Zeitgeist for Regal Springs titled “Heaven Fish”
Silver in Direct Marketing for Heineken titled “The Office Cleaners” Bronze in Beverages - Alcoholic for Heineken titled “The Office Cleaners” Bronze in Business-to-Business for Heineken titled “Bar Experience”
Dentsu Creative Portugal, Lisbon:
Finalist in Sports for MEO titled “The Forgotten Team”
BBH Singapore, Singapore:
Finalist in Beverages - Non-Alcoholic for Heineken® titled “Heinekicks”
Silver in Zeitgeist for Dove titled “Turn Your Back”
UNITED ARAB EMIRATES:
Impact BBDO, Dubai:
Finalist in Corporate Purpose/Social Responsibility for EBM titled “Schoolgirl Newscasters”
BBDO New York, New York:
Bronze in Confections/Snacks for M&M's titled “Spokescandies On Pause”
DDB Chicago, Chicago:
Gold in Confections/Snacks for Skittles titled “Apologize the Rainbow”
FCB New York, New York:
Silver in Creative Use of Data for Michelob ULTRA titled “DreamCaster” Bronze in Branded Content for Michelob ULTRA titled “DreamCaster”
VMLY&R Commerce, New York:
Silver in Creativity in Commerce for OREO titled “Oreocodes”
Wunderman Thompson, New York:
Finalist in Public Service/Charity/NGO for Foundation to Combat Antisemitism titled “#StandUpToJewishHate”
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Notes to the Editor:
London International Awards (LIA), now in its 38th year, was founded by Barbara Levy, President. Barbara is the first and only woman to start and operate an International Awards Show. Since its inception, LIA has been a worldwide award for creative excellence in all forms of media.
LIA stands as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.
Annually, LIA assembles the most celebrated people in the industry together in Las Vegas. All members on our diverse global jury panels, including the Jury Presidents, judge all entries in their respective competitions with exception to work that they personally collaborated on.
100% owned and operated by women. LIA continues to hold the unique distinction of being the only international award show owned by a woman and having a full-time staff of only women.