2021 Creative LIAisons Coaches

Taras Wayner

Chief Creative Officer
Wunderman Thompson
New York
, United States of America

Taras’ main obsession is transforming creative departments and building teams that create modern solutions for brands wanting to move into the connected economy.

He will be putting that to work in his new role as Chief Creative Officer of Wunderman Thompson’s North American offices, where he is responsible for the overall creative output of the agencies. Taras will set the creative vision for how a modern agency must be built and its disciplines collaborate, including technology, design, media, strategy and storytelling, in order to succeed.

Prior to Wunderman Thompson, Taras was Chief Creative Officer of Saatchi & Saatchi, where he focused on transforming storied brand like Tide and Olay. Before Saatchi & Saatchi, Taras was CCO of R/GA’s North American offices where he directed multi-disciplinary creative teams towards the creation of breakthrough products, services, and communications for brands like Nike, Samsung, Verizon, and Beats By Dre.

Taras has a deep passion for storytelling. During his time at R/GA, he was instrumental in developing and shaping new ways to tell brand stories beyond the 30 second spot, as well as how a brand’s services can impact the way their story is told. In 2015, his commitment to creating the best work in the industry helped him be named one of the most creative people in advertising by Business Insider, as well contributing to R/GA being awarded Agency of the Year at Cannes. In 2017 the 4A’s honored Taras by naming him one of the 100 people who make advertising great.

Prior to RGA, Taras created memorable work for brands including Fox, Coca Cola, Samsung and the NFL. His work for the NFL—featuring actor Don Cheadle—created a major shift in how the NFL markets itself and generated record ratings, leading to the work being named one of the top 20 Super Bowl commercials of all time by Ad Age.  His work for Fox Sports was honored with a Grand Prix at Cannes for film and included in the Clio Hall of Fame.

Taras has served as judge for the Clio awards, London International awards, Art Director Club as well as the Cannes Young Lions. He sits on the creative council of the Ad Council as well as Clear Channel and iHeartMedia, and enjoys returning to his alma mater, Syracuse University, to help shape the next generation of modern storytellers.