2021 Creative LIAisons Coaches

Sally has been lucky enough to be a part of that unique generation that remembers a life before technology and being hyper-connected; and now living a life dependent on it.

Sally has become obsessed with the impact brands can have on people and has bared witness to how this has shifted to the impact that people have on brands.

With almost 15 years of experience in the communication and advertising industry, handling a variety of brands within a spectrum of categories; luxury retailer – Beymen, consumer electronics Nokia, a car-hailing platform – Careem, chilled dairy – Danone, national airline carrier – EgyptAir, white goods – Ideal, Ideal Zanussi, and many more.

Sally has been at Wunderman Thompson (previously JWT) for over 11 years, playing a variety of roles from brand and business management, planning, and business development.

Most notable Sally was a part of the team and leading on the pitch for the Egyptian Tourism Authority (ETA) winning the business for the 2015-2018 contract. She was responsible for planning and executing all global communication for brand Egypt in over 20 markets – across paid and earned media, PR, and social media content, as well as leading not only the teams within our global network. Ensuring a unified yet adaptable campaign for all of Egypt’s target markets.

Sally was also a part of the team handling Egypt’s Economic Development Conference (EEDC), a turnkey project where a consortium of WPP agencies planned, developed, executed, and managed Egypt’s most prestigious economic development conference; part of the President’s long term vision, Egypt the Future. Additionally supported with a promotional media campaign encouraging Investment in Egypt; as well as a local initiative running during the conference to educate and mobilize the local community.

Most recently, Sally took part in reimagining the film festival experience in the times of COVID 19, El Gouna Film Festival in its fourth edition; acting as Project Director. Overlooking the teams responsible for the venue design and operations, branding and communication, and developing a sponsorship strategy through delivery of packages on ground.

“agility is strength”