2021 Creative LIAisons Coaches

Marjorieth Sanmartin

Executive Creative Director
TBWA Germany
, Germany

As Executive Creative Director at TBWA/Germany, Marjorieth is in charge of a significant portfolio of beauty brands, from hair and skincare to retail-owned beauty brands.
Being a Venezuelan, half Spanish Creative living in Germany, she is multiculturally-minded – and as a mother of two kids, multi-tasking is second nature to her.
She is a proud member of the Art Directors Club Germany and the Art Directors Club Europe and has also been part of many international creative award juries.
At the same time, Marjorieth is an activist fighting breast cancer, helping people detect tumors in time, and supporting others going through therapy after successfully beating the illness herself. To create awareness, educate, and collect funds, she and her partners founded "Fuck it, I'm Alive."
While personal experiences made her grow, her professional experience made her a great creative leader. During her studies in the US, Marjorieth was part of Leo Burnett in Chicago, working for brands such as Disney, The Coca Cola Company, McDonald's, and Toys'R'us, especially for the growing Hispanic market.
Marjorieth has won advertising awards since her student days. This opened the doors of many international agencies, such as BBH and Fallon in London and Jung von Matt in Hamburg, where she decided to stay.
Marjorieth steered creation for brands such as Audi, Lamborghini, Deutsche Telekom, Citroen, DWS of Deutsche Bank, and was the Global Creative Director for C&A.
She believes in care, in and out; this is why she loves fashion and sports. She calls herself a hybrid creative, seeing social media as a tool and part of daily life.