2022 Creative LIAisons Coaches

Adam Ferrier

Founder and Chief Strategy Thinker
, Australia

Adam is one of Australia's leading creative strategists, and a consumer psychologist. In 2004, Adam co-founded Naked Communications. Naked embraced a behavioural change model, building brands whilst changing behaviour, and was one of Australia’s most awarded and successful agencies. Following that, Adam created Thinkerbell - where he practices 'measured magic' - bringing together marketing science and hardcore creativity. After just 2 years, it became AdNews 2019 Creative Agency of the year, and has already won a slew of awards for high profile earned media ideas.
In other news Adam is also the author of  two books “The Advertising Effect”, and 'Stop Listening to the Customer' (Wiley, 2020), a very regular media commentator (Gruen, Sunrise, The Project) and sits on the board of TRIBE (a social content creation agency). Adam is married to Anna and has two sons Asterix and Arturo.