2022 Creative LIAisons Coaches

Lili currently serves as a renowned creative team leader at Cheil Hong Kong. Over 15 years in the advertising business, she started as a copywriter with DDB Shanghai since graduation from university. In 2008, she left her hometown Shanghai and relocated to Hong Kong to work at Leo Burnett and become a key contributor for the international acclaimed brand P&G. In late 2015, she joined Cheil and started to work with numerous domestic and global clients including Samsung, Samsonite, Swire Property, American Tourister, JBL, VW, 1O1O, MTR and many more. Lili’s work has been recognized by all major global and local creative award shows, including London International Awards, Cannes Lions, D&AD, the One Show, Clio Awards, New York Festivals, Spikes Asia, ADFEST, Ad Stars, Kam Fan and LongXi Awards.  She’s also named the #2 most awarded creative in both Hong Kong and Asia by Campaign Brief Asia 2021.

As a female creative, Lili has regularly been invited to join the jury of some regional and international advertising award shows.  Her judging experience spanned across the D&AD Awards, Cannes Lions, the One Show, Clio Awards, New York Festival, LIA Chinese Creativity, The One Show Asia,  Spikes Asia, Young Spikes, ADC awards, Award Awards, Oneeyeland Photography Award,  White Square Award and Citra Pariwara and Young Kam Fan Awards.

Her guiding star comes from author Maya Angelou: “You can't use up creativity. The more you use, the more you have.”