2022 Creative LIAisons Coaches

Kat Gomez-Limchoc

Executive Creative Director
Blackpencil Manila/Leo Burnett Group Manila
Makati City
, Philippines

Kat Gomez-Limchoc is the Executive Creative Director of Blackpencil Manila of the Leo Burnett Group Manila. She has been instrumental in the digital transformation of the agency, and in its exponential business growth. She has led the team to consistently win awards for different brands and projects, earning recognition, including Best of Show in the major shows in the Philippines, from the Kidlat Awards, Tambuli Awards, Boomerangs, Adobo Design, Youtube Ad Awards to name a few, as well as in LIA, One Show, Spikes, Ad Stars, APAC Effies, New York Festival and Cannes Lions.

She is most proud of creating a happy culture of collaboration, with a team inspired to do good and purposeful work. She has been Vice President and Competitions Director of the 4A’s Creative Guild, has published three books, created social enterprises, been a fashion magazine editor and a travel writer, and is now a coffee farmer doing her part in preserving Barako trees, all while still enjoying her advertising duties. She recently finished a Sustainable Business Strategy course from Harvard Business School.



Mentee: Julián Robert, Senior Copywriter at Brandy, San José and Erika Ono, Copywriter, Dentsu, Tokyo 
I finished my coaching session with Julian Robert from Costa Rica, and it was a lot of fun.

He asked me to share my favorite pieces of work from my career and the stories behind them, so that's what we did.

And then he asked if he could work on a brief from me. So I gave him the brief from the Adobo LIA Not-so-Young creative competition we just did here in Manila, where I was jury chair, all about thinking about an advocacy close to one's heart and thinking about a creative solution to help, and linking that to a brand.

Thank you for the opportunity to connect with another passionate creative from across the world.

I finished my mentorship session with Erika Ono from Dentsu Tokyo. Before our session, we discussed the specific topics she wanted to cover so I prepped a deck for her with tips and stories around ideation and pitching ideas. We also had an interesting discussion around balancing work, life, and what we call our "soul projects". So nice how we ended with a promise to send each other our published books. ??

Again, thank you for inviting me to be part of this program. It has been such a pleasure connecting with fellow creative humans from different parts of the world.