2023 Creative LIAisons Coaches

Iggy Rodriguez

Executive Creative Director
The Works

Iggy is a firm believer in the power that a single, great idea has to evoke an emotional connection in people. This sets the benchmark for everything he does, using creativity to bring about a positive change in the world.

In his role of Creative Partner at The Works, Iggy leads a diverse team of creative minds on all agency key accounts. His people-first approach helps him get the best out of talent and foster lasting business relationships.

His passion for unconventional thinking has sparked multiple innovation-led campaigns that have won gold at every international award show and he’s been named in the world’s highest ranked Copywriters.
Having judged at Cannes Lions, New York Festivals, Art Directors Club of NY, Spikes International, AWARD, ADFEST and Young Guns Awards, he thrives upon connecting with world-class thinking and thinkers.

His experience has spanned across the globe on such clients as Samsung, McDonald’s, Coca-Cola, Google, Sony, Microsoft, Mastercard, Emirates, Cadbury, VF Corporation as well as the Lion Nathan and Diageo alcohol portfolios.

He loves nothing more than setting off in search of the next big idea, and with the backing of an MBA in Creative Leadership, Iggy is bringing his creative passion to solving real business problems for clients and driving growth in new ways.