Rich enjoys doing things differently.
Healthcare can’t be creative? Agencies under his supervision have won “Most Creative Agency” at the Manny Awards eight times.
Healthcare can’t win at the highest levels of creative competition? How about winning “Healthcare Network of the Year,” “#1 Health & Wellness Agency” & “Healthcare Agency of the Year" at the 2018 Cannes Lions International Festival of Creativity?
Rich believes that the work being done right now in healthcare is among the best and most important work in the world.
As a leading creative thought leader, Rich has been recognized on MM&M’s and PR Week’s “Health Influencer 50" list and served as Jury President for the 2018 Pharma Lions at Cannes Lions. In 2019, he was inducted into the DTC Hall of Fame, while, in 2021, Rich was honored with the MM+M Pinnacle Award and served as Pharma & Medical Jury President at the London International Awards (LIAs). In 2023, Rich is serving as the LIAs Health & Wellness Jury Chair.
Teaching the next generation of creative talent has always been important to Rich. He has held advertising faculty positions at the School of Visual Arts, the Fashion Institute of Technology, and Syracuse University. One of the things that Rich is most proud of is mentoring people to reach their full potential. Currently, over a dozen creative leaders who have worked with Rich are among the leading agency Chief Creative Officers and Executive Creative Directors in the industry.
Before making his move to healthcare, Rich had a lengthy career in consumer advertising and his work has been honored by the Effies, Cannes Lions, The One Show, Art Directors Club, Addys, and Clios. The “Can You Hear Me Now” campaign slogan he wrote for Verizon Wireless is in the Advertising Walk of Fame and his work for Canon is a part of the permanent collection of the Museum of Modern Art.