2024 Creative LIAisons Coaches

Sabaa is the Chief Creative Officer at Cossette, Canada's largest integrated advertising agency. With over 800 employees working out of 5 offices across Canada, Cossette's work reaches 95% of the Canadian population every day.
 

With a wealth of diversified experiences, Sabaa brings a unique and forward-thinking perspective to Cossette's creative output. Sabaa is also a seasoned entrepreneur with a passion for creativity and international business. He has spent the last 30 years building and growing several platforms and companies across the tech, content, and culture space. Sabaa has led and collaborated with marketing and technology teams in over a dozen countries.
 

Born and raised in Montreal, Quebec, Sabaa holds degrees in Marketing from Concordia University, Communication and Design from Ontario College of Art and Design (OCAD), and has an Executive MBA from the University of Toronto’s Rotman School of Management.