2024 Creative LIAisons Coaches

Malcolm Poynton

Global Chief Creative Officer
Cheil Worldwide
, United Kingdom

Recognised by Ad Age as one of the ‘World’s Top 10 Digital Minds’, Malcolm has led Saatchi&Saatchi, Ogilvy, SapientNitro and Cheil WW to multiple creative Agency of the Year titles.
Passionate about redefining how brands connect with consumers, Malcolm has built and led teams responsible for acclaimed firsts including Foot Locker’s Sneakerpedia, Dove’s Campaign for Real Beauty, British Airways’ Johnny Foreigner campaign as well as numerous ground-breaking Samsung campaigns from #BeFearless and #BlindCap to #VerticalGig and AI-powered #Unfear.
Since joining Cheil WW as Global Chief Creative Officer in 2015, Malcolm’s creative leadership has established Cheil as one of the world’s leading creative networks; winning Asia Network of the Year along with multiple Agency of the Year titles across Hong Kong, China, India, Japan, South Korea and further afield; Spain, Russia and Romania.
A champion of creative ideas that unlock positive change in the world, above all, Malcolm believes creative ideas that move people, move business.
A proud Kiwi, former member of the NZ Yachting Team and recipient of NZ’s World Class New Zealander award, Malcolm’s home is London where he is a Patron of The Royal Academy of Arts, sits on the advisory Board of WARC, is a trustee of D&AD and Member of the Academy of Digital Arts & Sciences.