2024 Creative LIAisons Coaches

Katheryn Lui

APAC Strategy Lead
Publicis Groupe
Hong Kong
, Hong Kong Special Administrative Region of China

Katheryn has been leading the strategy practice across media, creative, and technology for over 14 years, delivering integrated business and marketing strategies for clients.??
She strives to unlock genuine and unique insights and uses them to inform captivating strategies that transform businesses and brands and inspire people with disruptive experiences. As a strategic thinker filled with creative energy, she is always seeking to originate ideas that push the boundaries of how brands connect with people.  ??
She has a multicultural background having lived and breathed marketing & advertising for over 23 years in the APAC region and has worked across a wide spectrum of verticals. In 2021, Katheryn was named as ‘Woman-to-Watch Greater China’ by Campaign Asia. As a member of the AllStar Women DAO, she is committed to supporting talented women through Web3 opportunities while also promoting diversity in the workforce.?