2024 Creative LIAisons Coaches
Clay MacGuire
VP, Creative Director21GRAMS
New York
If your work doesn’t make you feel something yourself, how will it even influence your audience?
This question guides every decision Clay makes as a creative. Having spent her career working on some of the biggest brands in healthcare (and some of the smallest, too), Clay loves finding new ways to make people tick.
She has earned recognition from the biggest names in ad land, including Cannes, D&AD, One Show, Clio’s, and LIA. Most recently, Clay’s work appeared as one of AdvertisingHealth's top campaigns of the year.
She can’t wait to see where creative takes her next.
This question guides every decision Clay makes as a creative. Having spent her career working on some of the biggest brands in healthcare (and some of the smallest, too), Clay loves finding new ways to make people tick.
She has earned recognition from the biggest names in ad land, including Cannes, D&AD, One Show, Clio’s, and LIA. Most recently, Clay’s work appeared as one of AdvertisingHealth's top campaigns of the year.
She can’t wait to see where creative takes her next.
Comments
LIA means a lot to me - I was part of the Creative LIAisons program as a junior creative, and was lucky enough to serve on the Pharma & Medical jury in 2022. I am so glad to be able to give back to the program!