2024 Creative LIAisons Coaches

Joanna is currently Co-Chief Creative Officer (CCO) at Africa Creative DDB. She has won more than 200 international awards: 38 Cannes Lions, including a Grand Prix in Mobile, LIA, D&AD, Clio, and The One Show, among others. In 2014 she was named "Woman of the Year" by Advertising Age, "The Number 1 Creative Woman in the World” by Business Insider, "Top 5 Most Awarded Creative Directors in the World” by the Big Won Report, and she was the only Brazilian in the "Creativity 50" from Ad Age. She was the President of the Mobile category at Cannes, and twice the President of D&AD in the New Media and Innovation categories. She is part of the D&AD advisory board in London and serves as a jury member in all the top-tier creative festivals around the world. 

Joanna graduated from two academic powerhouses, Brasilia University (UnB) for Arts Bachelor, and ESPM (known for the excellence in communication, marketing, and business management) for her post-grad. She has worked as Chief Creative Officer for eight years at FCB Brasil and almost three years at Publicis Canada, before joining Africa Creative DDB.