2024 Creative LIAisons Coaches

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Alfred Wee

Executive Creative Director
McCann Worldgroup Singapore
Singapore

With over 20 years of experience on regional and local brands across various categories, Alfred's work is recognized for its creative excellence in major international award shows at LIA, the Effies, The One Show, D&AD, Cannes, Spikes Asia, Clios, ADFEST and the New York Festivals.

At McCann Worldgroup, Alfred heads up the first Public Sector Practice in Singapore, driving social impact and reshaping citizen behaviours. His contribution has helped consistently earn McCann Singapore Agency of the Year honours yearly.

His passion for inspiring the next generations of creative minds has kept him engaged with several programs, including The Crowbar Council and as an advisory member for institutions and universities.

Comments

“This year, through the Creative LIAisons mentoring program, I had the privilege of meeting two remarkable young career women.

Despite the challenges posed by the current economic climate and industry landscape, they both exhibit unwavering determination and maintain a positive outlook on their future prospects. Here are their inspiring journeys:

Rhea Ahjua’s Career Path: From Young Entrepreneur to Creative Leader
Now an Associate Creative Director at Dentsu, Rhea has experienced both early successes and setbacks. She started her own agency with a strong client base and a dedicated team of creatives, but the pandemic forced her to close the business. This experience taught her invaluable lessons in leadership, resilience, and the importance of mentorship. As she contemplates her career path, Rhea is considering how different roles and challenges could shape her future, especially in a tough economy.

Kennedy Choi’s Career Path: Crafting Her Future in Creative Advertising
An Art Director at Rethink, Kennedy has spent the past few years building an impressive portfolio across multiple categories. Working in an independent agency with offices in Vancouver, Toronto, and New York, she has gained valuable experience with good clients. Now, after five years in the industry, she is ready to shape her next steps by actively seeking projects that challenge her creatively and expand her skill set. She hopes to participate in industry conferences and serve as a juror for award shows, allowing her to network with other creative professionals and position herself as a leader in the creative landscape.”