2024 Creative LIAisons Coaches

Atiya Zaidi

CEO/Chief Creative Officer
BBDO Pakistan
, Pakistan

Atiya is a creative who loves to create. She has over 20 years of experience in the advertising industry working on an array of local and international brands. Winner of the first ever Glass Lion at Cannes Lions 2023, for Pakistan, she is also the first Pakistani woman to be selected for Cannes Lions See it Be it program, D&AD’s Rare creative program and also the Pitch magazines’ 100 Superwomen list 2019. She also wrote a film which is available on Netflix. 


Last year we had one of our creative managers, Mahirah Hussain as a LIAisons mentee and we have seen the positive impact on her work and personality due to the program. Kudos to you and to all of your team and coaches.