Cassie Roma is an award-winning global thought leader in creative ideation, media, brand strategy, digital innovation, & executive leadership. She is also an executive advisor, author, brand ambassador, storyteller, broadcaster, emcee, & keynote speaker.
Whew…talk about a gal who lives into her love of connecting with people across ideas, channels, & communities at scale!
Before launching CR&Co – a game-changing consultancy & multi-media business that helps brands grow & thrive where creativity, content, & code collide – Cassie held high-flying roles at big-name businesses across Australasia.
These included time at Air New Zealand, ANZ Bank, The Warehouse Group, Mighty River Power and NZME (New Zealand’s leading newspaper, radio, and digital media corporation) where she crafted and drove the content marketing, social media engagement, and storytelling strategies of some of the most innovative and iconic brands, worldwide and across the APAC region.
Cassie helped to establish, grow, & nurture in-house creative agency models across multiple large brands & is renowned for her approach to thinking-outside-the-box when it comes to moving quickly to enact change & embed innovation into the heart of a business.
While she loves getting deep into data & insight to bring a creative idea to life, Cassie spends much of her time now as a professional coach.
Her ethos in coaching is to get below the surface. To challenge each person’s view of their limits & reach deeper. Known across the global coaching circuit as the industry’s strategic secret weapon and cutting-edge creative Swiss Army knife, Cassie coaches with remarkable resolve and insightful spunk.
It’s here where Cassie thrives in composing and constructing creative ideas to meet with streamlined strategies that align with change, good trouble, and rewriting old rules.
Today, her goals in work and life are synonymous: to leave a legacy of kindness, connection and impactful community advocacy work that is deeply rooted in equity. “I’m here to serve, to create, to bring sustainable growth to businesses through impactful creative strategy and iteration,” she says. “And I’m here to leave the world a little bit better than we found it. Or maybe even a lot better!”
And thanks to her appearances on The Apprentice Aotearoa as the right-hand to the CEO and Celebrity Treasure Island, this native Californian has become a household name for her more personable approach to business & creative leaders.
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