2024 Creative LIAisons Coaches
Executive Creative Director
Pedro Americo is a globally awarded creative and a punk rocker from Brazil. With 18+ years of experience and having worked in different countries such as the UK, Romania and Brazil, he is currently living in Germany, working as Executive Creative Director at McCann Germany.
Throughout his advertising career, Pedro has worked for clients such as Mercedes Benz, Ford, Nike, Opel, Volkswagen, o2, Katjes, Ikea, German Red Cross, Coca Cola, L’Oreal and many others. His creative work has been recognised at all major award shows, but the award he’s proud of the most is the one he got from Dynamite Magazine with his Brazilian band, Hill Valleys, for the best independent rock album of the year in 2005. Pedro was also part of the jury in several award shows such as Cannes Lions, Eurobest, D&AD New Blood, NY Festivals, Webby Awards, The Caples and so on.