2024 Creative LIAisons Coaches

Guan Hin Tay

Creative Chairman
, Singapore

Tay Guan Hin is the Creative Chairman of BBDO Singapore. He is a profound alchemist of creative success in a team working at the most creative agency worldwide networks, like JWT, Grey, Saatchi & Saatchi and Leo Burnett.
Guan's role continues to deliver insightful creativity that builds on digital and innovative engagement to increase brand preference: for Visa, AIA, Audi, Shell, Johnson & Johnson, Abbott, P&G, HSBC, and Unilever, by improving their market share and solving complex business challenges. He operates well within this complexity, always matching flawless execution with inspiring creative ideas staying true to the brand's DNA.
Besides serving as the first Asian Cannes Lion Jury President, he currently sits on The One Club International Board of Directors.
A charismatic speaker, he gets invited regularly to judge and deliver keynotes at LIA, Tech Week, D&AD, Digital Content Marketing Summit, Adfest, Spikes Asia, including the E-Commerce Expo. As newly appointed President of the Asia Professional Speakers Association, he uplifts the speaking community by creating innovative programs and events.