Mukund Olety is amongst the top 100 CCOs in the world (Drum Report, 2022) and probably the only senior creative with extensive India, China and South-East Asia experience. With a career spanning nearly two decades, he has worked in some of the world’s biggest and most diverse markets.
Currently, Mukund Olety is the Chief Creative Officer of the VMLY&R Network (VMLY&R, VMLY&R Commerce, GTB and The Glitch) in India. He leads a team of over 150 creatives across 3 offices.
Mukund is excited by all things new – technology, culture, things, ideas and believes diversity breeds creativity. In his current role, he is responsible for the overall creative direction and reputation of the agency. He is tasked to provide both creative leadership and strategic guidance on creative to major clients while mentoring and nurturing talent across the agency. He leads pitches and key agency relationships with clients, peers, media and industry partners.
In the last one year, he managed to put VMLY&R, India on the global map. He took the agency from zero Cannes Lions to a Grand Prix and multiple Lions, all in one year. Under his leadership, VMLY&R India was placed No.3 on the Cannes Lions APAC Ranking, for the first time ever.
Prior to joining VMLY&R, he was with BBDO China leading the creative teams on Mars Wrigley, Visa and Volkswagen. He has also worked with Leo Burnett in Malaysia and Ogilvy in India.
Never the one to lie low, Mukund has worked on a host of envy-inducing brands: Dell, Colgate, Unilever, IDFC First Bank, Volkswagen, Mars Wrigley, Mercedes, McDonald’s, Carlsberg, Samsung, Durex, Unilever, Nike and Coke. His work on these brands have won him over a hundred awards globally.
To give back to the industry, he has served on jury panels and partnered with various local and international organizations to mentor young creatives.