Michael has cultivated an illustrious 24-year career in the digital realm, seamlessly weaving together technology, creativity, growth, and product development. He commenced his journey as a Flash Designer and Coder, evolving into a creative technologist and full-stack engineer. He has made impactful contributions to esteemed organizations such as Hyperlink-Interactive, U-Dox, BBC, Radley Yeldar, and The Creative Partnership.
As a founding member of the innovative agency U-Dox, Michael played a pivotal role in forging partnerships with renowned brands like Adidas, Nike, and New Balance, mainly through their sneaker brand organization, Crooked Tongues, which has since become a part of ASOS.
Michael's ascent in the industry has seen him assume senior positions, including Head of Technology and Innovation at Havas, Chief Technology Officer at Oliver Agency, the world's largest agency for constructing in-house brand teams, CEO/CTO at Dare, a prominent experience agency in the UK, and most recently, Chief Growth Officer at The North Alliance, a leading creative and technology specialist group in Scandinavia.
His influence extends across a multitude of well-known brands, including Adidas, American Express, Nike, Vans, New Balance, MTV, BMW Group, JPMorgan & Chase, Unilever, Credit Suisse, Chivas, Ella's Kitchen, Durex, and Minecraft.
Throughout his distinguished career, Michael has garnered numerous accolades, individually and as part of collaborative efforts, including Cannes Lions, LIA, D&AD, Guldagget, Eurobest, Cristal, and Clios.
Currently, Michael holds the position of SVP, Managing Director - Strategy & Innovation at R/GA, leveraging his expertise and leadership to drive innovation in the digital landscape from his base in the US.