2024 Creative LIAisons Coaches

Juan Carlos Chaves

Creative Vice President
DDB Colombia
, Colombia

I am the current Creative Vice President of DDB Colombia, the most winning Colombian agency in the country last year at Cannes Lions, D&AD, One Show, Effie and El Ojo de Iberoamerica Festival.
I have more than 20 years of experience as copywriter and creative director, and I have worked in agencies such as Mullen Lowe, Sancho BBDO and DDB, places where I have won more than 400 awards in major festivals around the world such as Cannes, LIA, One Show, Effie, Clio, El Ojo, Fiap. 
I am currently part of The Creative Board of DDB Latina, which has become a permanent place of inspiration for my career, and which this year contributed significantly to DDB being Network of the Year at Cannes Lions for the first time. 
I'm the mommy-daddy of Isabela, a beautiful 23 year old girl, I'm also the Bono ´s and Deco ´s daddy, my dog and cat. I get up every day at 4:30 am and ride my bike before I go to work. It's the best time of the day to think, and sort out ideas. 
I ´ve been fortunate to work for iconic and global brands such as McDonald's, Mercedes-Benz, Unilever, BBVA, Pepsi, Budweiser, Corona, AbInbev, among others.
I have had the opportunity to win more than a dozen lions, and now it would be an honor to have the opportunity to be a jury member at Cannes Lions 2024. It would be an unprecedented achievement for my career, and a once-in-a-lifetime opportunity to judge the best work in the world. Work that today, through creativity, is transforming lives and cultures. 
I am a copywriter by trade, and have been leading creative teams for several years that have achieved great results for our clients.
I have experience building brands, and creating campaigns that impact culture and society.
I am a creative with strategic thinking, I believe 100% in data, market research and planning to get creative and effective results.
I can define myself as a creative-effective, and also as a strategist- creative.