2024 Creative LIAisons Coaches

Perry Fair

CCO, Head of Entertainment
McCann Worldgroup
New York
, United States of America

Perry Fair is one of the few people in Marketing and Advertising who has worked across virtually every level in the industry. He has experience in multicultural, traditional, digital, social, experiential, events, branded content, and entertainment. Perry has worked agency-side as President, Chief Creative Officer, and Chief Digital Officer during his career as well as a Global Head of Brand, Global Head of Creative, Head of Partnerships and Global Head of Production and Events as a client. 
In Entertainment, Perry led the creation of the pilot for "The Shop," on HBO as VP, Global Head of Creative at Beats by Dr. Dre. Perry  developed branded content and entertainment properties as Head of Partnerships for Red Bull and Red Bull Media House North America. He led and created the first global campaign in over 4 years for Converse at McCann.
Perry has also written and sold a full-length feature, "The Four Horsemen," to Intrepid Pictures and Universal Studios.
He is currently COO and Global Director of Entertainment for McCann Worldgroup.