2024 Creative LIAisons Coaches

Gabriel Schmitt

Global Chief Creative Officer
, United States of America

Gabriel Schmitt is a culture-shaping creative executive with more than 15 years of advertising agency leadership in New York, Chicago, and São Paulo, Brazil. His teams have been recognized by the industry’s most prestigious award shows including The Cannes Lions (including 2 Titaniums, 6 Grand Prix and 20 Gold), The One Show (34 Gold Pencils), D&AD (4 Yellow), Effies (1 Grand, 6 Gold), and many more.

In March 2023, he was appointed Global Chief Creative Officer at Grey Group, an agency with 28 studios in 36 countries around the world. Founded in 1917, Grey is a longtime industry leader whose Famously Effective work drives substantial business performance for their blue-chip roster of clients including Procter & Gamble, GlaxoSmithKline, and The Coca-Cola Company.

Before joining Grey, Gabriel served as Co-Chief Creative Officer of FCB NY, where he led the agency's creative resurgence on the heels of campaigns including "Whopper Detour," "Michelob Ultra Courtside," "Contract for Change," "McEnroe vs McEnroe," "Dreamcaster," helping FCB earn Cannes' NA Network of the Year accolades for five consecutive years.

Gabriel is proudly left-handed, originally from Brazil, and is currently based in New York City.