2024 Creative LIAisons Coaches

Neo Segola

Executive Creative Director
Le Pub
, South Africa

Neo Segola is an accomplished Executive Creative Director with over 20 years of experience in the advertising industry. Known for her innovative thinking and strategic approach, she has a passion for building iconic brands and creating work that resonates with people on a human level. She has led award-winning campaigns for major brands across various sectors. Her expertise lies in conceptualizing unique and impactful ideas that land, driving brand engagement and loyalty.

Her philosophy revolves around crafting campaigns that not only communicate but also actively contribute to shaping cultural narratives. 

Neo’s creative vision and leadership skills have earned her a reputation for delivering exceptional results. She excels at managing cross-functional teams, fostering a collaborative work environment, and ensuring projects are delivered on time and within budget. Her love for storytelling drives her to push the boundaries of traditional advertising, constantly seeking new ways to connect with consumers in meaningful and memorable ways.

Outside of work, Neo is a mentor and advocate for emerging talent in the industry, providing guidance and support to help them succeed. She’s also been crafting a children’s book series she hopes to finish soon (if she can stop being a perfectionist!). She is also a thought leader, regularly sharing insights at industry events and conferences.