2024 Creative LIAisons Coaches

Nopparath Eksuwancharoen

ECD / Head of Art
, Thailand

Nopparath is a multi-talent creative with 10 years of experiences in Bangkok and Shanghai. She has acquired an international vision to create international insightful campaigns. Her works exclusively involve women’s brands that are not just in advertising fields, but also broaden to the design and entertainment industry. As a Head of Art department in SOUR Bangkok, the first independent agency in Thailand to penetrate the women’s market, Nopparath brought her significant role in being part of Independent Agency of The Year in Asia Pacific Advertising Festival 2021 (ADFEST), Campaign’s Southeast Asia Boutique Agency of the Year for 5 consecutive years (2018-2022) and Thailand Top 3 Best Performance Agency ranked by The WORK.
Nopparath was recently a Juror on-site at Cannes Lions Festival of Creativity on the Industry Craft Panel. 
Nopparath was also named the winner of Next Creative Leaders 2021 organized by The One Club and The 3% Movement as Asia Pacific Regional winners. She received numerous awards from local and international shows. Nopparath was recently the Head of a Jury at Thailand Adman Award in Communication Design Craft category. She participated as a Branded Entertainment Juror in One Show 2023, Brand Experience & Direct Juror in ADFEST 2023 and many more award shows in the past few years. Nopparath also participated as a guest speaker in many places to inspire new generations to join the advertising community and inspire the audiences to be at their best in creative thinking. 

Bringing diversity to Thai advertising industry Business.
Previously, Nopparath served as a dedicated art director at J. Walter Thompson and Ogilvy & Mather Thailand with managing campaigns that specialised in women insight. She has advanced her career by joining Fred&Farid Shanghai and Anomaly Shanghai focusing on initiated different approaches to communicate with mass audiences in Greater China. 
But then Nopparath decided to join an independent agency targeting the ‘WOMEN’ market to push Female Creative Leaders, which is a minority in Thailand, further. This ‘Role Model Effect’ led to SOUR Bangkok becoming well-liked by Thai consumers and inspiring the younger generation of women wanting to enter the advertising industry.
A Game-Changer in the Thai Advertising Industry. Defined new dimensions of creativity creating Entertainment Content on Netflix Original Worldwide. Pushing the advertising industry boundaries, creating the Virtual Influencer.
Entertainment is the most consumer-engaging category in Thailand. Nopparath is a game changer, bringing entertainment seamlessly into Thai Advertising business as a leader on the content creator team creating ‘Girl From Nowhere’, a Netflix original Series, top trending in 13 countries and now continuing on Season 3, including the new series for HBO Asia and expanding to Entertainment Commerce. 
Virtual influencer is the future of advertising and marketing. Nopparath created Thailand virtual influencer character named ‘Katie’ (@katii.katie), an agency own creation that can be used in a new digital marketing world and can expand her appearance in the game and entertainment industry.
Presently, as a Head of Art in SOUR Bangkok, Nopparath has a strong reputation in Thailand from many successful campaigns especially in the design arena such as ‘Palette of Thailand’ for Thailand Tourism Campaign, and experience design campaigns for SangSom Thai Rum Brand. And she has pushed creative boundaries creating international entertainment series ‘Girl From Nowhere’ Season3 exclusively airing on Netflix worldwide.

Professional Experiences
•    Cannes Lion 2023 Jury : Industry Craft
•    One Show 2023 Jury : Branded Entertainment
•    Adfest 2023 Jury : Brand Experience, Direct
•    Thailand Adman Awards : Head Of Jury : Communication Design Craft
•    Mad Stars Jury : Preliminary Jury : Brand Experience & Activation, Interactive
•    Bangkok Art Directors Talk : World Class Creator by Thai : Guest Speaker
•    Next Creative Leaders 2022 Jury
•    Spikes Asia Jury : Design and Industry Craft
•    One Show Asia 2022 Jury : Design, Print & OOH Craft; Print & Out of home
•    Thailand Adman Awards Jury :  Experience & Activation
•    Bangkok University Guest Speaker : Idea From Nowhere
•    Srinakharinwirot University Guest Speaker : Today’s Agency

•    Thailand Adman Awards Jury :  Audio Craft & Film Craft
•    Award Award Jury : Life Changing
•    Bangkok University Guest Speaker : Creative Visual Master Class
•    True Creative Workshop Guest Speaker (2019) : “What is the idea?”
•     Thailand Adman Awards Jury : Design


The One Show : 2 Shortlists
Spikes Asia : 1 Shortlist
Asia Pacific Advertising Festival (AdFest) : 3 Bronzes
The Work : Top 3 Best Performance Agency in Thailand, 8 Acceptances
Campaign Brief Asia : No.4 Agency in Thailand
MAD Stars : 6 Finalists
Thailand Adman Awards : No.3 Agency in Thailand
London International Awards (LIA) : 1 Silver and 1 Bronze
MAD Stars : 1 Gold 1 Crystals 3 Finalist
Asia Pacific Advertising Festival (AdFest) : Effective Lotus : 1 Silver, Direct Lotus 1 Bronze
Spikes Asia : 2 Shortlists
The One Show : 4 Shortlists
Thailand Adman Awards : No.2 Agency in Thailand, 1 Gold, 5 Silver, 8 Bronzes, 9 Finalists
The One Club and The 3% Movement : Next Creative Leaders 2021 Asia Pacific Regional winner
Asia Contents Awards 2021 : Best Asian TV Series
Asian Television Awards : Best Original Digital Drama Series (Nomination)
Asian Academy Creative Awards 2021 : National Winner Best Drama Series
One Show Asia Showcase
Adfest: Independent Agency of The Year
The Work: Top 5 Best Performance Agency in Thailand.
Ad Stars : 3 Finalists
Thailand Adman Awards : 1 Gold, 6 Silvers, 8 Bronzes, 6 Finalists
Ad Stars : 1 Crystal, 6 Finalists 
Gerety Awards: 1 Shortlist
The Work Campaign Brief Asia: Thailand Top 10 Best Performance Agency
Thailand Adman Awards : 3 Bronzes, 2 Finalists
Asia Pacific Advertising Festival (AdFest) : Gold in Effectiveness, 1 Bronze and 1 Finalist
Agency of the Year Award : Silver Boutique Agency of the Year South East Asia
Gerety Awards: 2 Finalists
Spike Asia : 1 Finalist
Thailand Adman Awards : 1 Silver, 7 Bronzes and 9 Finalists
Agency of the Year Award : Gold Boutique Agency of the Year South East Asia
London International Awards: Gold in Branded Entertainment
Spikes Asia: 2 Shortlists
Thailand Adman Awards: 3 Silver, 3 Bronze, 6 finalists
Bangkok Art Directors' Association Awards: 5 Golds, 3 Silvers, 8 Bronzes and 11 Finalists
Bangkok Art Directors' Association Awards : 4 Bronzes and 3 Finalist
Asia Pacific Advertising Festival (AdFest) : 3 Finalist
Bangkok Art Directors' Association Awards: 1 Best Awards
Asia Pacific Advertising Festival (AdFest): 3 Slivers, 2 Bronzes, 2 Finalists   
London International Awards (LIA): 1 GOLD and 1 BRONZE
Cannes Lions: 1 Shortlist
Spike Asia: 1 Shortlist                                                                                                                                                                                   
Asia Pacific Advertising Festival (AdFest): 1 Bronze
APAC Effie Awards: 1 Silver 
Asian Marketing Effectiveness and Strategy Awards (AMES) : 1 Bronze
Spike Asia: 1 Gold Award 
Asia Pacific Advertising Festival (AdFest) : 1 Silver Award
Cannes Lions: 1 Finalist
Thailand Adman Awards: 2 Bronzes
Bangkok Art Directors' Association Award (B.A.D.) : BAD Special Award, 
1 Certificate, 3 Nominations, 3 Finalists
B.A.D. Young Creative Competition, Thailand. : 2nd Runner Up
Thailand Degree Shows : Best Graphic Designer of The Year  
Level of English