2024 Creative LIAisons Coaches

Umma Saini

Chief Creative Officer
, India

Umma is one of the most celebrated creative leaders in the world. Her career includes historic achievements such as - The No.1 Campaign in the world, twice., The No.1 Creative Director in India and No.10 in the world - One of the only two women on the list and the first Indian woman to have made it there. The first Creative Effectiveness Grand Prix at Spikes. And more. 

Umma has done stellar work across diverse categories. She has worked on some of the most iconic campaigns of our times, including the globally impactful #ShareTheLoad movement for Ariel that ignited real social and cultural change.

Her intensive awards tally across her career including multiple metals at Cannes Lions, One Show, D&AD Pencils, ADFEST, Spikes, and wins at almost every local and international award in the world.
She is also a regular mentor, speaker and juror at various national and international advertising, brand and creativity forums, including being a speaker at Cannes Lions.

Umma believes creativity can be a force that can affect culture and create change - for brands, consumers and the world.