2024 Creative LIAisons Coaches

Sarah Rutherford

Group Creative Director
Cossette
Toronto
, Canada

With almost 15 years of experience in the advertising industry, Sarah is one of Canada’s leading creative directors and copywriters. Her knack for finding and telling compelling stories has led to globally recognized work that has built brands, impacted culture, and exceeded client expectations. She is especially passionate about the intersection between creativity and technology, and using data in new and interesting ways.

Today she is a Group Creative Director at Cossette in Toronto and has had the honour of stewarding Tier 1 brands such as TD, SickKids Foundation, TELUS, BMW, Canada Goose, Royal Canadian Mint, Walmart, Harlequin, and McDonald’s. Throughout her career, she has benefited from many amazing mentors and coaches. She is excited to share their wisdom and knowledge with the next generation of creatives.

Comments

"It's been such an honour to connect with young creatives from around the world. They bring so much optimism and excitement - it's easy to see that the best days of our industry are still ahead. As always with mentoring, I feel like they taught me as much as I was able to share with them. I'm excited to see what they do next!

LIA Creative LIAisons is such a special mentoring program. I would encourage anyone to participate. I've seen first-hand the impact it can have on a young creative's career, and it is equally as rewarding to be a mentor and give back to this incredible community."