2024 Creative LIAisons Coaches

Alejandro Devoto

Chief Creative Officer
Buenos Aires
, Argentina

With over 20 years of experience Alejandro Devoto has worked as a Creative Director and CCO  at some of the top advertising agencies in Argentina; he now leads the creative department at Don. 

His works include many regional and global campaigns; his latest work includes Coca-Cola first ever Christmas Anthology film series, in association with Prime Video, Imagine Entertainment and PRETTYBIRD.

Alejandro has acted as a judge for Cannes Lions, Effie Latam, Wave Festival, El Ojo Iberoamérica, Echo, Argentine Creative Circle and several local awards.

After working for network agencies, and after 9 years as CCO of Grey Argentina, he decided at the beginning of 2023 to take another direction and go to lead the creative department at a prestigious independent Argentine agency.

During his 9 years at Grey, the agency became one of the most creative in the region, going from working with local clients to working for large regional clients and global projects.  Over these years he has won 19 Cannes Lions, and every major award in the industry: LIA, D&AD, Clio Awards, Grand Effie Latam, FIAP, Wave, El Ojo and Sol de Iberoamérica, among others.

During his career, he created campaigns for regional and global markets with relevant clients including Coca-Cola, P&G, Sony, DirecTV, Comedy Central, Paramount, Toyota, Peugeot, HSBC, NBC, LG, CoverGirl and Corona.