2024 Creative LIAisons Coaches

Thomas Hongtack Kim

Chief Creative Officer
, Korea

Thomas Hongtack Kim/Creative Solutionist -Founder of 2kg_Creative Solution Lab -CCO of Paulus_Meta Creative Collective -International Board of Directors of One Club for Creativity, New York -Collective_Board of Directors of Adfest

Thomas Hongtack Kim is a Creative Solutionist, the founder of '2kg', a Creative Solution Lab, and the CCO at Paulus, Meta Creative Collective. In addition, he serves on the International Board of Directors of the One Club for Creativity, contributing to significant projects that uphold the creative spirit. Prior to his current role, he held the position of Executive Creative Director of the Creative Innovation Group at Cheil Worldwide.

With experience spanning Korea, New York, Beijing, and Shanghai, Thomas has engaged diverse global clients. His expertise lies in designing digital, social, and CSR platforms to deliver practical solutions and execute ad campaigns. In recent years, he has been dedicated to addressing societal issues like the environment, gender and education equality, hunger, and poverty. He has pioneered a new ecosystem of mutual assistance using blockchain technology, collaborating with UN organizations, NGOs, governments, universities, and blockchain companies.

Due to his impactful contributions, Thomas was invited to judge and mentor the 'Cannes Chimera,' a project initiated by Bill Gates and the Cannes Lions Alliance aimed at resolving global inequalities. He also served as the inaugural judge for the SDG Pencil category established by the United Nations and One Show. He has garnered numerous International Creative Awards and served as a jury member for prestigious events, including LIAm Cannes Lions, One Show, D&AD, Clio, New York Festival, Adfest, Spikes Asia, Tambuli, Webby Awards, and IF Design Awards.

His accomplishments are highlighted by being named 'Creator of the Year' in 2012 by Campaign Asia-Pacific and ranked among the Top 10 Executive Creative Directors globally in the Directory Big Won Rankings 2013, standing as the sole Asian executive creative director. Additionally, he received the Presidential Citation for Significant Contribution to the Korea Advertising Industry.

Furthermore, Thomas actively shares his creative culture as a Visiting Professor at Yonsei University and as a curator of the Global Art Festival. His contributions reflect his dedication to advancing creative excellence and cultural sharing.