2024 Creative LIAisons Coaches

Reed Collins

Chief Creative Officer
Ogilvy APAC
Hong Kong
, Hong Kong Special Administrative Region of China

Very few Chief Creative Officers have had the opportunity or experience of having worked across five continents. Originally from Australia Reed Collins has been based in Hong Kong for the last 10 years and is responsible for the creative output of all the Ogilvy offices across APAC. Partnering closely with amazing clients at Coca Cola, Mondelez, Spotify, Nestle, Ikea, Yum, Unilever, Telenor and Shiseido along the way.

Under his leadership, Ogilvy has earned Regional Network of the Year accolades at LIA, the One Show, Clios, D&AD, Cannes Lions and the Effies over the last 5 years. 

Included among his awards is the first ever Cannes Lions Grand Prix (twice) for the nation of Pakistan in 2021. He was also voted APAC Creative Leader of the year in 2023 and 2017 by Campaign Magazine Asia and was the most awarded creative in the world back in 2001 for his Fox Sports campaign according to the Gunn Report. 

Reed has been awarded over 60 Cannes Lions (3 x Grand Prix), 64 One Show pencils (2 x Best of Show), 53 D&AD pencils (3 x Yellow) awarded across his career. He is also pretty chuffed that some of this work also features as part of the permanent collection at the MoMa NYC. He has served as Jury President for Direct at Cannes Lions 2020/21 and most recently was appointed to the International Board of the One Club for Creativity in 2022.