2024 Creative LIAisons Coaches

Daniela González De La Vega

Global VP, Social Media Strategy
Mexico City
, Mexico

As the Global Vice President at Media Monks, Daniela Gonzalez stands at the vanguard of the Social Strategy division, dedicated to developing digital campaigns for many Fortune 500 companies. Boasting over 14 years of extensive experience in digital marketing and advertising, Daniela has become a pivotal figure in the evolution of social media. Her current role is crucial in helping brands overhaul their strategic approaches and seamlessly integrate social media as an essential component in brand development, thereby adapting to the modern dynamics of social brand interaction. 
A Proud Mexican, she actively contributes to the country’s digital industry, promoting growth and inclusivity within the sector. She served on the board of the Creative Circle of Mexico, where she emphasized the importance of digital integration, equity, and inclusion. Her influence extends further as she has participated as a jury member in digital and strategic categories for prestigious organizations such as the Creative Circle of Mexico, Effies, NYF AME Awards, IAB, and TikTok For Business.
Additionally, Daniela is involved in digital education as an adjunct professor at UNAM, specializing in diploma programs focused on Political Social Media Marketing and Social Media Marketing.
Currently, Daniela spearheads the social strategy and end-to-end social media solutions at Media.Monks on a global scale.