2024 Creative LIAisons Coaches

Keir Vaughan

Head of Craft
, Australia

Keir is Head of Craft at Thinkerbell, where his focus is not only on the craft of the agency’s work, but also how hardcore creativity through design and the rigour of marketing science can be applied to build impactful, memorable, enduring and valuable brands.

Whether creating a new brand or evolving an established one; a new digital experience; creative campaign, product innovation or crafting an integrated design system. Keir is passionate about driving deeper brand engagement and building more meaningful connections with people.

He’s a great believer that ingenious solutions exist in every challenge and that everyone has something valuable to contribute. It’s the reason he loves collaboration and working across diverse teams, while always looking for new ways to increase brand impact.