2024 Creative LIAisons Coaches

Tista Sen

Creative Brand Consultant
, India

I started my career with Whitelight Production, India's leading ad film production company. After assisting on over 60 commercials I joined Lowe Lintas as a writer and worked on brands including Johnson & Johnson, Cadbury’s and Unilever. In 2001 I joined J Walter Thomson and for over 22 years have been involved with some of the largest brands in India and some of the most memorable and well-loved ad campaigns for Unilever, ITC, Godrej, GSK, Aditya Birla, Sony, Mutual Funds on categories ranging from skin, hair, beauty, apparel, financial services, nutrition, fashion, appliances, health and media.
I have been ranked among the 20 most creative people in Asia, and worked on campaigns that have won numerous metals across the world including Cannes, Clio, Ad-Fest, One Show, D&AD, Clio, Spikes Asia including the Grand Prix and Gold for my work on Lost Daughters in 2022. Over the years I have been on the jury of several global advertising festivals in India and abroad, including Cannes, D&AD, Clio, LIA, Gerety Awards, Spikes and The New York Festival. In 2015 I had the pleasure of being the only Asian on the inaugural Glass Jury at Cannes, that honours gender diversity in communication. 
I believe a powerful idea is a combination of strategic insight with brand communication and should be based on what is real and authentic. True advertising is when a brand resides in the heart and head of a consumer. While the mediums differ over the years it is still the power of a good proposition and keen idea that gives a brand a shape and a distinct shelf space.
I am co-founder of The Collective an agency agnostic platform that is a voice for young women in the industry when it comes to discrimination and gender inequality. 
Passionate about story-telling and the power of the written word I am the only Indian to be published in the Modern Love Column of the New York Times.
I recently founded Ladyfinger an agency that talks to women specifically on issues they can relate too and worked with brands to adopt an insightful communication model.
I am a student of English Literature and life. Having worked on global brands I believe an idea and insight can cut across geographies and connect with culture. My ability to simplify things and find a human connection is what makes my approach to communication relevant and meaningful.


“LIA is an institution and the program of mentoring young creative talent on the cusp of their careers is an extremely rewarding and fulfilling experience for both mentor and mentee. The industry as we know it is changing and its new technology new tools and the power of AI that dominates every conversation. But we excel at brand building and creative ideas that grow the business we handle and at the heart of advertising lies this truth. I am eager to share, imbibe and hope both sides get to take away something valuable and insightful. And yeah, make it fun.”