2024 Creative LIAisons Coaches

Conrad Persons

, United Kingdom

Conrad Persons is the President of Grey London. His impressive career is a testament to his robust international experience, significantly contributing to key global hubs. His global footprint expanded when he ventured to Tokyo, founding a groundbreaking strategy unit at Ogilvy Japan, catering to esteemed clients including Baidu, KFC, and AMEX. He was a founding member of Clear M&C Saatchi in New York, where he played a pivotal role in nurturing the business, shaping its culture, and building a talented team. He co-founded and led Mash, an influential strategy agency based in London, which rapidly expanded with a second studio in New York. Mash worked with clients across more than 20 markets, including the United States, China, India, Singapore, Indonesia, and most of Europe. The Asia-Pacific region held particular significance for Conrad, serving as a ground for cultural insights, innovation in product development, and brand expansion.
A business-and-people-first leader who takes pride in building a healthy commercial organization and strong culture simultaneously, Conrad also serves as a mentor to many creatives and strategists in the industry, and has recently founded a scholarship in the US to make education more accessible to underrepresented groups.