2024 Creative LIAisons Coaches
Conrad Persons
PresidentGrey
London
Conrad is an entrepreneur and current President of Grey, London. Conrad leads the flagship London studio, which is home to award winning work, partnering with iconic clients P&G, Haleon, Kellogg, and Arla.
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Prior to this, he served as Global Strategist, WPP?where he collaborated with brands as varied as Amazon to Colgate – with a focus on advising senior clients on business transformation and innovation. He is the co-founder and former CEO of Mash, a boutique consultancy that invented products, services, and digital experiences for some of the world’s biggest businesses (e.g., Samsung, PepsiCo) as well as new and mature early-stage businesses (Wise, Lyst, Uber).?
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Prior to this, he served as Global Strategist, WPP?where he collaborated with brands as varied as Amazon to Colgate – with a focus on advising senior clients on business transformation and innovation. He is the co-founder and former CEO of Mash, a boutique consultancy that invented products, services, and digital experiences for some of the world’s biggest businesses (e.g., Samsung, PepsiCo) as well as new and mature early-stage businesses (Wise, Lyst, Uber).?
While CEO of Mash, Conrad was awarded a Partner of the Year award by Unilever. This award went to Unilever’s most valued trusted advisors and came on the back of a year where Conrad led FMCG transformation and growth strategy for brands such as Magnum, Ben & Jerry’s, Hellmann’s and Axe. He helped Unilever create some of its first DTC businesses (in Laundry), and new trade experiences (in Refreshment). As a leader in the world of FMCG, Conrad has led significant engagements across five continents.