2024 Creative LIAisons Coaches

Andy Payne

Chief Creative Officer
, United Kingdom

I am the Chief Creative Officer at Interbrand. I manage, enhance and develop Interbrand’s creative global offering.
With over 25 years’ experience in building brands across many sectors, my goal is to help businesses create alignment around ambition on the inside, and then realising that ambition through creating greater desire and utility through experiences on the outside.
Clients range from: Microsoft, McDonalds, Disney, Diageo, BMW, KPMG, Siemens, Juventus, Intercontinental, Barclays, Nissan, IBM, GSK, Selfridges and more.
I’m a frequent writer and commentator, having been featured in a wealth of publications such as:
The Guardian, BBC, AdAge and Adweek, Brand Channel and Computer Arts – and have spoken at conferences such as: Barcelona Fashion Week, The Harvard Sustainability Conference, Thomson Reuters Summit and the NYSE.
I regularly judge at global awards such as: Cannes Lions, D&AD, German Design, IF and
The One Show.